#personal-branding

#personal-branding

Most people won't see your posts. I know this sounds counterintuitive; the whole point of posting is to get people to see your content, right? But I think this is helpful to keep in mind when you're just starting out and feeling like the spotlight is on you. Even if people do see your post, typically they will read it, maybe engage with it (like, click, or comment), and then move on.

She was the first person that saw the marketability of her personal life. Martha was the first influencer. Before Pinterest boards and Instagram reels existed, Martha Stewart elevated quotidian domestic tasks like cooking and gardening to aspirational levels, feeding a burgeoning demand for lifestyle advice through scores of her own made-from-scratch recipes, elaborately set tablescapes, and pristinely manicured grounds.

Gennings Dunker saw Alyssa Liu's striped look and raised her one incinerator-red, gorgeous mullet. He saw Jack Hughes's missing tooth become the stuff of legend and said, What if I grew a mustache that looked a skid mark on the road to hell? The flow is well-groomed, lustrous, and looks like a gasping sandworm when he runs. It's amazing.

What if I took my design lens and built out my essentials capsule for the Everlane customer? I felt like that would be a really amazing opportunity for me to introduce myself as a designer to an audience outside of EB Denim.

This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.

While testing angles, I thought: When did this become normal? Then I did something even worse. Or more practical. Or both - I can't tell the difference anymore. I used an AI tool to "enhance" the photo. Adjust the lighting. Add a studio background. Give it that more "professional" look. I literally asked an algorithm to tell me what my face should look like. And the most depressing part wasn't doing it. It was that it worked. The photo was "better." More presentable. More performative.

What's wild is how easy it is to get started on making your own short-form videos. You don't need a big budget. You don't need fancy equipment. You don't need to be a Fortune 500 company. You don't have to plan for months. There's barely any risk. You can jump in, try different things and get better as you go. If you put some thought into it, you'll often get way more out than you put in.

Your personal brand is selling for you right now. Or it isn't. There's no neutral position here. Every day you stay invisible, someone less qualified takes the opportunity that should have been yours. LinkedIn's research proves personal brands are twenty times more powerful than business brands. What if yours became a magnet for the clients, talent, and opportunities your business brand could never attract?

Your business model worked in 2024. It might be dead by December 2026. AI tools are getting cheaper, faster, and more capable every quarter. The companies that survive will be the ones who build moats that machines cannot cross. Most founders think they have time to figure this out. They believe their expertise or relationships will protect them. They scroll past AI news thinking it applies to someone else's industry. That comfortable denial is the fastest path to irrelevance.

Whether you lead a Fortune 500 division, sell handmade jewelry on TikTok, or shoot threes in the NBA, building your personal brand is essential. For decades, ambitious people flocked to New York or California where legacy newsrooms, corporations, and advertising agencies clustered. While those ecosystems remain powerful, digital and social media now allow Americans to build their brand anywhere. Since traditional hot spots are expensive, it begs the question, "Is it still necessary for your career to live there?"

As interest rates ease and buyer demand returns, real estate agents face a critical moment to reestablish visibility and trust before clients are ready to transact. Winning listings in a rebounding market requires agents to show up with purpose, be consistent, and be where clients are looking for information about buying. Chris Mumford, VP and CMO of Marketplaces at CoStar Group explains why modern digital marketing is centered on building long-term brand presence across the entire buyer journey.

One of the earliest turning points in personal branding, one that made career-minded professionals understand that they're responsible for their careers and the visibility that shapes them, was the launch of LinkedIn in 2003. Since then, career visibility has followed a simple rule: polish your resume, keep your LinkedIn profile current and compelling, and show up to meetings awake. But that rule no longer holds, thanks to AI.

High-value professionals act differently on LinkedIn, and that begins with your headline. This is because your headline is the first thing employers and serious clients will see when they search your name, so you want to ensure it signals authority, not begging for an opportunity. Instead of saying, "Seeking an opportunity in XYZ" or "Looking for my next role," as I see so many job seekers and professionals in the middle of a career transition do, try removing your green banner

Heading into 2026, the public relations and marketing industries are grappling with lots of change. From artificial intelligence to changing corporate budgets and shifting economic tides, it's a different world today than even one year ago. But remember: We can only control what we can control. This is the season of New Year's resolutions, and I encourage all of us PR and marketing professionals to focus on how we can each improve in the year ahead.

Every year during late November and early December, our Instagram stories are plagued with Spotify Wrapped posts of people you haven't heard from since middle school or individuals who randomly log back in online to declare to the world that they are the top 0.01% of an artist no one has ever heard of. Spotify Wrapped used to be a social holiday, an annual ritual of showing off who has the more niche top five or who amongst your friend group is the true Swiftie.

The biggest mistake people make with AI is that they don't make it a priority up front to get to know each other really well. When your preferred AI tool (choose only one as your primary) really gets you, you'll get more on-brand responses to your prompts. Make sure it knows your: Values, passions, purpose, strengths, and differentiators Pet peeves, the things you really dislike Best work. Share your stellar articles, blogs, and emails with AI The ways you want it to support your work

With AI reshaping how content is created and audiences becoming more selective about who they trust, personal brands and influencers are entering a new era-one where being real, clear and genuinely useful matters more than ever. Technology will keep accelerating, but the voices that feel grounded, human and intentional are what will most stand out. Below, the members of Forbes Business Development Council share emerging strategies personal brands and influencers should prepare for in the new year. From cultivating micro-communities to developing AI-native brand tools, these approaches can strengthen your credibility, capacity and overall influence in 2026 and beyond.

LinkedIn just made a decision that's about to destroy most creators' reach. The platform decided faceless education is dead. That means generic business advice gets buried. Safe content gets ignored. Yet most people keep posting like nothing changed. When I visited LinkedIn's New York headquarters in September they told me something that should have been obvious. People don't come to LinkedIn for Wikipedia. They come for connections with real humans who happen to know useful things. The algorithm now reflects this reality.

I moved to the US from India in 2021 to attend Amherst College, where I triple-majored in computer science, mathematics, and statistics. During my freshman year, I developed a support system for statistical programming that became part of an introductory statistics course. Opportunities to talk about my work on and off campus started coming up, which led to different perspectives, insights, and connections. I thought about how I could scale this up to a broader audience.

When it comes to a winning PR strategy, you have to bring your A game and be ready to deliver what reporters and producers are really looking for. Not sure how to play by their rules or where to start? No stress-we have you covered. The voice of authority  There is no way around it; the bigger your name or the more recognized you are as an expert in your industry, the more appealing you will be to producers and bookers.