Max Miller does not conform to typical best practices for YouTube content creation. "I break all of the rules. And not on purpose; it's just that I didn't know the rules," he says, attributing his success to creating content that genuinely interests him and resonates with others. Miller emphasizes the importance of personal interest in content creation, stating, "If I'm making content that I want to watch, and that I'm interested in, there are bound to be other people who are interested in it." He suggests that even in less appealing industries, finding an engaging angle can attract an audience.
You need to put your personal touch on the content you make and your business, says Rob Lipsett, fitness coach and entrepreneur, in conversation with Katie Byrne on the new episode of the Money Talks podcast.
Rather than relying on family connections or alumni networks, today's ambitious business owners can establish a digital presence that attracts opportunities, partnerships, and capital even before they graduate.
Increasing internal visibility is even more important as modern in-house lawyers seek to move away from simply being a back-of-the house "support function" and toward becoming strategic advisers.