"Over the holiday break, the Islanders' social channels popped with a simple but smart idea: the "Admin Elves" surprising players with personalized gifts. The video, credited by Islanders Senior Director of Social Media and Digital Tyler Brosious to Kathryn Howell and Madison Peyser, showed a lighter, more human side of the team - and it landed exactly as intended. The clip opened with stars Matthew Schaefer and Matthew Barzal."
"From there, the video leaned into personality. Scott Mayfield opened candy and a custom "Best Dad" plate. Adam Boqvist received Swedish candy. Alexander Romanov got a stress ball and a "Do Not Disturb: Gamer at Work" sign. It wasn't overproduced or forced - just thoughtful, funny, and relatable. That authenticity matters. For years, Islanders content lived safely inside the lines. This season, that's changing."
The Islanders' social media team staged an "Admin Elves" holiday surprise that delivered personalized gifts to players and captured genuine reactions. Gifts matched player personalities and situations, such as bubbles and a friendship-bracelet kit for Matthew Schaefer and a chess set for Matthew Barzal. Other players received a "Best Dad" plate, Swedish candy, a stress ball, and a "Do Not Disturb: Gamer at Work" sign. The video favored authenticity over polish, emphasizing relatability and humor. Kathryn Howell and Madison Peyser combined experience and creativity to shift content away from institutional posts toward modern, fan-focused social storytelling.
Read at Eyes On Isles
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