"Maral is a best-in-class strategic leader with a deep understanding of how brands authentically integrate into culture and premium storytelling. As the market for entertainment-driven partnerships continues to expand across platforms, her expertise and relationships position us to deliver even greater value to our clients and brand partners."
"Hollywood talent agencies increasingly embrace a fast-growing creator economy where marketing brands are integrated directly into movies, TV series and social media, and major talent and storytellers go beyond product endorsements to become brand creators and owners as entrepreneurs."
Maral Beylerian has returned to Creative Artists Agency as an executive in its Entertainment Partnerships division, based in New York City. She previously worked at CAA before departing in 2004 and most recently served as VP of client services at BENlabs, managing relationships with major brands including Marriott, CarMax, Heineken, Microsoft, and General Motors. Her return reflects Hollywood's shift toward integrating marketing brands directly into entertainment content and enabling talent to become brand creators and entrepreneurs. CAA's Entertainment Partnerships division focuses on connecting brands with marquee talent and storytellers to develop, fund, and market films and television projects while securing additional production funding.
Read at The Hollywood Reporter
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