"According to eMarketer, there will be approximately 144 million monthly podcast listeners in the U.S. alone by 2026. And with 43% of B2B and B2C decision-makers reporting they get their thought leadership content from podcasts along with e-newsletters and webinars (Sapio Research), it's hard to think of a reason why brands should not launch a podcast."
"In fact, only 33% of thought leadership producers believe that the overall quality of their content is very good or excellent. And that number drops to 29% among execs, according to a 2022 report by Edelman and LinkedIn. So, how can a brand develop a podcast that breaks through a saturated market to produce content that is rooted in genuine expertise?"
"Podcasts are the ideal platform to elevate your brand, showcase your thought leadership and build trust."
Podcast listenership in the U.S. is projected to reach 144 million monthly listeners by 2026, with 43% of B2B and B2C decision-makers obtaining thought leadership content through podcasts alongside e-newsletters and webinars. Despite this opportunity, only 33% of thought leadership producers believe their content quality is very good or excellent, dropping to 29% among executives. Brands can differentiate by developing podcasts rooted in genuine expertise that break through market saturation. Podcasts serve as an ideal platform to elevate brand presence, showcase thought leadership, build customer trust, and expand marketing tactics beyond traditional demand generation.
Read at Thedrum
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