#brand-building
#brand-building

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Marketing

How to prove the value of brand marketing without sacrificing ROI | MarTech

Companies struggle to measure the impact of brand-building activities, leading them to over-invest in performance marketing, often with diminishing returns.

fromThe Drum

1 week ago

Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

Michael Durey emphasizes the importance of aligning digital marketing with e-commerce strategies to enhance brand growth.

fromDigiday

11 months ago

Marketing

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

PepsiCo is focusing on cultural connections to boost beverage sales and household penetration.

fromMarTech

2 weeks ago

Marketing

How to prove the value of brand marketing without sacrificing ROI | MarTech

Companies struggle to measure the impact of brand-building activities, leading them to over-invest in performance marketing, often with diminishing returns.

fromThe Drum

1 week ago

Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

Michael Durey emphasizes the importance of aligning digital marketing with e-commerce strategies to enhance brand growth.

fromDigiday

11 months ago

Marketing

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

PepsiCo is focusing on cultural connections to boost beverage sales and household penetration.

more#marketing-strategy

Marketing tech

fromEMARKETER

2 weeks ago

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.

#linkedin

fromInc

3 weeks ago

Social media marketing

The Only Number You Should Pay Attention to on LinkedIn

Shift focus from likes and follows to improving Social Selling Index (SSI) score.

fromAbove the Law

4 months ago

Social media marketing

LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement

LinkedIn is essential for lawyers to enhance brand visibility and client connections through simple posting strategies.

fromInc

3 weeks ago

Social media marketing

The Only Number You Should Pay Attention to on LinkedIn

Shift focus from likes and follows to improving Social Selling Index (SSI) score.

fromAbove the Law

4 months ago

Social media marketing

LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement

LinkedIn is essential for lawyers to enhance brand visibility and client connections through simple posting strategies.

more#linkedin

Social media marketing

fromeLearning Industry

3 weeks ago

The Best Professional Networking Sites For eLearning And HR Tech Leaders To Grow Their Brand

Professional networking sites are crucial for business growth and establishing a strong brand presence.

Lauren Loreto Is Elevating Startups Through Strategic Marketing. Here's How.

Lauren Loreto emphasizes the importance of merging creativity with operations in marketing for lasting results.

fromSoapcentral

3 weeks ago

Marketing tech

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

Test your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.

Growth hacking

fromBlogher

5 years ago

Lauren Loreto Is Elevating Startups Through Strategic Marketing. Here's How.

Lauren Loreto emphasizes the importance of merging creativity with operations in marketing for lasting results.

fromSoapcentral

3 weeks ago

Marketing tech

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

Test your advertisements thoroughly to determine effectiveness rather than relying on assumptions or emotional investments in creators.

more#entrepreneurship

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.

fromMarketing Dive

7 months ago

Marketing

Magna: US ad spending rebound gathers force beyond cyclical events

U.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.

fromForbes

1 month ago

Marketing tech

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

fromThe Drum

2 months ago

Marketing

How many layers of strategists does it take to undo your strategy?

The proliferation of strategist roles has led to confusion and a decline in effective strategy implementation.

Marketing tech

fromMarTech

1 month ago

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.

Marketing

fromMarketing Dive

7 months ago

Magna: US ad spending rebound gathers force beyond cyclical events

U.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.

Marketing tech

fromForbes

1 month ago

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

fromThe Drum

2 months ago

Marketing

How many layers of strategists does it take to undo your strategy?

The proliferation of strategist roles has led to confusion and a decline in effective strategy implementation.

more#advertising

#marketing-strategies

Marketing tech

fromDigiday

2 months ago

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.

fromForbes

7 months ago

Marketing

Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

Brands should focus on building their own platforms for authentic consumer connection rather than relying solely on traditional advertising channels.

fromForbes

6 months ago

Growth hacking

3 Tips To Make More Money From Your Side Hustle In 2024

Side hustles need a consistent client base and cannot rely on saturated freelance marketplaces for success.

Marketing tech

fromDigiday

2 months ago

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Marketers are prioritizing brand-building while adapting to tighter budgets through improved measurement strategies.

fromForbes

7 months ago

Marketing

Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

Brands should focus on building their own platforms for authentic consumer connection rather than relying solely on traditional advertising channels.

fromForbes

6 months ago

Growth hacking

3 Tips To Make More Money From Your Side Hustle In 2024

Side hustles need a consistent client base and cannot rely on saturated freelance marketplaces for success.

more#marketing-strategies

#social-media

fromwww.theguardian.com

9 months ago

Marketing

Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games

Ilona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.

fromBuffer: All-you-need social media toolkit for small businesses

4 months ago

Marketing

Create your free Buffer account today

Buffer is a values-driven company that offers affordable marketing tools for creators and entrepreneurs.

Users appreciate the convenience of Buffer in managing social media posts and growing their audience.

fromBuffer: All-you-need social media toolkit for small businesses

2 months ago

Social media marketing

Buffer | The #1 Free Social Media Scheduler

Buffer provides essential tools for growing an engaged audience, allowing users to prioritize their core activities.

fromwww.theguardian.com

9 months ago

Marketing

Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games

Ilona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.

fromBuffer: All-you-need social media toolkit for small businesses

4 months ago

Marketing

Create your free Buffer account today

Buffer is a values-driven company that offers affordable marketing tools for creators and entrepreneurs.

Users appreciate the convenience of Buffer in managing social media posts and growing their audience.

fromBuffer: All-you-need social media toolkit for small businesses

2 months ago

Social media marketing

Buffer | The #1 Free Social Media Scheduler

Buffer provides essential tools for growing an engaged audience, allowing users to prioritize their core activities.

Marketing

How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End

Marketing should focus on creating lasting consumer relationships, not just driving purchases.

fromPCWorld

11 months ago

Artificial intelligence

This AI can help build your brand and it's hundreds off now

A strong brand is essential for business success, and STORI AI offers an affordable solution for brand building.

fromForbes

4 months ago

Marketing

How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End

Marketing should focus on creating lasting consumer relationships, not just driving purchases.

fromPCWorld

11 months ago

Artificial intelligence

This AI can help build your brand and it's hundreds off now

A strong brand is essential for business success, and STORI AI offers an affordable solution for brand building.

Marketing

2B or not B2B - there's no question: how to get on board the B2B brand boom

B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.

fromForbes

8 months ago

Marketing

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.

Human interaction remains crucial in the B2B buying process.

fromThe Drum

4 months ago

Marketing

2B or not B2B - there's no question: how to get on board the B2B brand boom

B2B branding is increasingly vital as it significantly impacts sales and relationships in the modern marketplace, requiring businesses to adapt their strategies accordingly.

fromForbes

8 months ago

Marketing

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

Balance long-term reputation building with short-term sales activation for effective marketing.

Human interaction remains crucial in the B2B buying process.

more#b2b-marketing

fromArchitectural Digest

4 months ago

Marketing

AD PRO LIVE: The Road to AD100-Register Now for the Virtual Event

Being named to the AD100 can significantly advance a designer's career.

fromBrandingmag

5 months ago

Marketing

Internal Activation: Building Better Brands from Within - Brandingmag

Employees are no longer passive; they actively shape corporate brand strategy, enhancing authenticity and purpose.

fromDigiday

6 months ago

Marketing

Agency execs balance automation and strategy with new ad formats

AI-driven advertising promises efficiency but risks compromising brand-building efforts.

Advertisers seek greater transparency and control in automated ad platforms.

Marketing

fromMiami Herald

6 months ago

What marketing decisions are behind the making of Super Bowl ads?

Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.

fromForbes Advisor

8 months ago

Marketing

6 Types Of Advertising To Try In 2024

Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.

Search engine marketing is crucial as it influences the customer journey and overall ROI.

fromBuffer: All-you-need social media toolkit for small businesses

8 months ago

Social media marketing

Buffer | Free Social Media Management Tool

Buffer is a powerful social media management tool that helps users manage content effectively across various platforms.

fromMarketing Dive

8 months ago

Marketing

Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

Outbrain acquires Teads for $1 billion to create a new advertising platform, addressing the need for brand building and performance marketing.

Marketing

fromForbes

8 months ago

7 Key Steps To Building A Million-Dollar Business

Building a million-dollar business requires careful planning, dedication, and strategic execution.

fromRetail Brew

9 months ago

Marketing

Inside Ilia's customer acquisition strategy

Setting a foundation for growth is crucial in today's competitive e-commerce landscape. Brands need to focus on brand building and driving traffic from non-paid channels for sustainable success.

fromAdweek

11 months ago

Marketing

Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie

Tubi wins Grand Effie Award for innovative Super Bowl ad.

fromShopify

11 months ago

Web design

6 Popular Free Portfolio Websites to Showcase Your Work (2023) - Shopify

A portfolio website is crucial for creative professionals to showcase their work and connect with potential clients for future projects.

fromShopify

11 months ago

Graphic design

How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify

Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience.

fromHubspot

9 months ago

Marketing

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Building strong online communities across social media platforms is crucial for brand success.

[ Load more ]

#brand-building#brand-building

How to prove the value of brand marketing without sacrificing ROI | MarTech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

How to prove the value of brand marketing without sacrificing ROI | MarTech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

The Only Number You Should Pay Attention to on LinkedIn

LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement

The Only Number You Should Pay Attention to on LinkedIn

LinkedIn Mastery For Lawyers: 5 Simple Strategies To Elevate Your Brand And Build Engagement

The Best Professional Networking Sites For eLearning And HR Tech Leaders To Grow Their Brand

Lauren Loreto Is Elevating Startups Through Strategic Marketing. Here's How.

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

Lauren Loreto Is Elevating Startups Through Strategic Marketing. Here's How.

"Test everything -15s, 30s, 59s": Shark Tank investor Kevin O'Leary reveals the truth about marketing

7 barriers advertisers need to overcome to grow CTV | MarTech

Magna: US ad spending rebound gathers force beyond cyclical events

The Importance Of An Integrated Approach To Marketing

How many layers of strategists does it take to undo your strategy?

7 barriers advertisers need to overcome to grow CTV | MarTech

Magna: US ad spending rebound gathers force beyond cyclical events

The Importance Of An Integrated Approach To Marketing

How many layers of strategists does it take to undo your strategy?

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

3 Tips To Make More Money From Your Side Hustle In 2024

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

3 Tips To Make More Money From Your Side Hustle In 2024

Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games

Create your free Buffer account today

Buffer | The #1 Free Social Media Scheduler

Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games

Create your free Buffer account today

Buffer | The #1 Free Social Media Scheduler

How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End

This AI can help build your brand and it's hundreds off now

How To Move From "Happy Buyers," to "Happy Owners" To Satisfy Consumers End-To-End

This AI can help build your brand and it's hundreds off now

2B or not B2B - there's no question: how to get on board the B2B brand boom

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

2B or not B2B - there's no question: how to get on board the B2B brand boom

Council Post: Rethinking The B2B Marketing Playbook: Five Cornerstones For Modern Marketing

AD PRO LIVE: The Road to AD100-Register Now for the Virtual Event

Internal Activation: Building Better Brands from Within - Brandingmag

Agency execs balance automation and strategy with new ad formats

What marketing decisions are behind the making of Super Bowl ads?

6 Types Of Advertising To Try In 2024

Buffer | Free Social Media Management Tool

Outbrain acquires Teads for $1B to form new open-web advertising heavyweight

7 Key Steps To Building A Million-Dollar Business

Inside Ilia's customer acquisition strategy

Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie

6 Popular Free Portfolio Websites to Showcase Your Work (2023) - Shopify

How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

#brand-building
#brand-building