#brand-building
#brand-building

Marketing

Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie

Tubi wins Grand Effie Award for innovative Super Bowl ad. [ more ]

#digital-marketing

The Drum

Marketing

Does size matter? How to unlock long and short form YouTube success

Short-form and long-form content are both essential for brand success on YouTube in 2024. [ more ]

Digiday

Marketing

Why Exverus' head of strategy is marrying performance with brand in programmatic

Marketers shift focus to brand building via streaming, audio, and experiential channels to differentiate in digital market. [ more ]

Digiday

Marketing

Amid digital marketing changes, Ibotta turns to brand-building efforts

Ibotta turns to in-person activations for shopper attention. [ more ]

The Drum

4 months ago

Marketing

2023 saw a huge increase in earned media investment - expect the same from 2024

Earned media investment is expected to continue increasing in 2024.

Media attainment significantly jumped from 34.6% in 2022 to 70.1% in 2023. [ more ]

moredigital-marketing

Shopify

Web design

6 Popular Free Portfolio Websites to Showcase Your Work (2023) - Shopify

A portfolio website is crucial for creative professionals to showcase their work and connect with potential clients for future projects. [ more ]

Shopify

2 weeks ago

Marketing

How To Sell Sex Toys Online: The Complete Guide (2024) - Shopify

The sex toy industry has seen a significant shift, with changing attitudes and the sex positivity movement creating more opportunities for online sales. [ more ]

Entrepreneur

Online Community Development

How I Turn My Small Conference Budgets into Big-Time Events | Entrepreneur

Small businesses can host successful big events on a budget like large brands, benefiting from brand building, revenue generation, and networking opportunities. [ more ]

Shopify

Web design

Blog SEO: How To Improve Your Blog's Rank on Google (2024) - Shopify

Writing compelling topics and optimizing for search engines are key for blog success. [ more ]

#marketing

PCWorld

Artificial intelligence

This AI can help build your brand and it's hundreds off now

A strong brand is essential for business success, and STORI AI offers an affordable solution for brand building. [ more ]

WhoWhatWear

Marketing

I'm a Handbag Designer-4 Fashion-Forward Styles to Invest In This Spring

Freja brand's success is attributed to its focus on high-quality, purposeful, and stylish handbags that prioritize building integrity, trust, and community. [ more ]

Forbes

Marketing

Council Post: 15 Tips Marketers Can Learn From Taylor Swift And Other Top Musicians

Build A Strong Connection With Your Fans

Know You Can't (And Won't) Please Everyone [ more ]

The Drum

Marketing

The Drum

Performance marketing has changed due to unreliable third-party data and less accurate targeting and measurement after iOS14. Marketers must justify budgets and focus on brand-building. [ more ]

Mediapost

6 months ago

Marketing

Don't Wait to Prioritize Brand Awareness -- Act Now

CMOs are expecting to spend less on marketing in 2023 compared to previous years.

Brands need to prioritize both performance media and brand-building tactics to develop a meaningful connection with consumers. [ more ]

moremarketing

#influencer-marketing

Labridge Digital Marketing

Marketing

Local Influencer Collaborations: Boost Your Brand's Impact

Local influencer collaborations are essential for brand growth, trust, engagement, and cost-effective marketing. [ more ]

Adweek

Marketing

LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

LinkedIn is more than a job search site, like Amazon is more than a bookstore.

LinkedIn is a powerful tool for brand building, revenue growth, and connecting with diverse audiences. [ more ]

moreinfluencer-marketing

Shopify

Graphic design

How To Build a Brand in 7 Steps: Get Started in 2024 - Shopify

Brand building requires more than just a logo, including brand positioning and aesthetic choices for effective communication with the target audience. [ more ]

#social-media-marketing

Hubspot

in 1 month

Marketing

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Building strong online communities across social media platforms is crucial for brand success. [ more ]

Adweek

Marketing

The Social Playbook Is Dead. Long Live the Social Philosophy

Playbooks limit creativity on social media platforms by inhibiting flexibility and spontaneity.

A clearly defined philosophy is more effective than a playbook for successful brand building online. [ more ]

Adweek

Marketing

Duolingo's Masterminded Social Listening Tactics

Duolingo's social media success is driven by listening to the community and focusing on resonating content.

Duo, Duolingo's mascot, originated as a meme created by the audience, showcasing the power of community engagement. [ more ]

Entrepreneur

Growth hacking

5 Ways to Build Your Brand on Reddit | Entrepreneur

Reddit is a powerful platform for brand growth due to its extensive subreddits and community engagement.

Creating an account on Reddit allows users to explore, engage, and build their brand through relevant topics. [ more ]

Hubspot

Marketing

How to Get Verified on TikTok: A Step-by-Step Guide

Having a verified account on TikTok can make you stand out, add legitimacy, and create a sense of exclusivity.

Verification on TikTok signifies that the account truly belongs to the represented person or brand. [ more ]

Adweek

moresocial-media-marketing

Marketing

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.

Engagement is a pathway to loyalty in ecommerce. [ more ]

Fast Company

4 weeks ago

Marketing

6 mistakes to avoid when building your brand

Building a brand involves creating a lifestyle that reflects the company's purpose and values, not just a style guide or visual aesthetics. [ more ]

The Drum

Marketing

The top 5 ingredients of an extra strength B2B brand

Building a successful B2B brand involves focusing on both actions and communication, with confidence to innovate and communicate value effectively. [ more ]

#marketing-strategy

Digiday

Marketing

PepsiCo wants to remain a 'driver of culture' as it turns to influencers and activations amid rebrand

PepsiCo is focusing on cultural connections to boost beverage sales and household penetration. [ more ]

Entrepreneur

Web design

How to Create a Brand Worth Your Customers' Loyalty | Entrepreneur

Storytelling is crucial in shaping perspectives and reality.

Applying the Hero's Journey framework to marketing can enhance user engagement and brand loyalty. [ more ]

Fashion Dive

Marketing

Nike commits to bolder brand marketing as part of rebound plan

Nike is prioritizing more ambitious marketing efforts, particularly around the upcoming Olympics, to regain its edge.

The company's new CMO is leading the shift towards fewer, bigger campaigns, following a history of bold brand-building initiatives at Nike. [ more ]

Digiday

Marketing

Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie

Retail media is a significant portion of Scotts Miracle-Gro's media budget, offering closed-loop attribution.

Home Depot's Orange Apron Media provides brand building opportunities and expanding in-store retail media options. [ more ]

Digiday

Marketing

'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand

Marketers are shifting focus to brand building from performance marketing amid digital advertising challenges.

Agencies are witnessing a rise in requests for partners to assist with brand building. [ more ]

Shopify

Marketing

How to Create a Marketing Strategy: 7 Steps (2024) - Shopify

Having a documented marketing strategy is crucial for success.

A marketing strategy outlines goals, target market, messaging, and top marketing channels. [ more ]

moremarketing-strategy

#customer-experience

Entrepreneur

Tech industry

The Top 2 Reasons Amazon Sellers Fail | Entrepreneur

Avoid common pitfalls when launching products on Amazon by focusing on brand building and customer experience. [ more ]

The Drum

Marketing

Grocery delivery 'brings the magic' to the mundane in mind-bending Gopuff ad

Gopuff aims to infuse magic into everyday routines through its 'Bring the Magic' campaign. [ more ]

Adweek

Marketing

The Rise and Remit of the Chief Brand Officer

The CBO role complements the CMO in recognizing the changing landscape of customer engagement.

Technological acceleration is reshaping brand-building, requiring a focus on customer experience channels. [ more ]

morecustomer-experience

Fast Company

Graphic design

What Entrepreneurs Should Know About Creating a Standout Brand

Building a strong brand through unique visual identity and customer connection is crucial for driving business growth. [ more ]

Shopify

UX design

Inside This Furniture Brand's Unique Approach to Sustainability (2024) - Shopify

Sabai Design founder created an affordable and sustainable furniture brand to fulfill consumer demand for eco-friendly options. [ more ]

#authenticity

Forbes

Marketing

Unleash Your Inner Thirst Trap: Every Brand Leader's Secret Weapon

Thirst traps use compelling content for attention and engagement on social media.

Authenticity is key in successful thirst traps and overall brand engagement. [ more ]

Benzinga

Marketing

EXCLUSIVE: X (Fmr. Twitter) Exec Explains Why Storytelling, Authenticity Are The Future Of Cannabis Marketing

Authenticity and storytelling are key elements in building successful brands in the cannabis industry.

Establishing emotional connections with customers through storytelling can lead to significant success for brands. [ more ]

moreauthenticity

Entrepreneur

Marketing

Make Your Brand Stronger With Steve Jobs' Philosophy on 'Bank Vaults' | Entrepreneur

Building trust is essential for startups and small businesses.

Adopting Steve Jobs' mindset on branding can help create successful brands. [ more ]

Creative Bloq

Music

5 times Taylor Swift was brilliant at branding

Taylor Swift's success is attributed to her expert brand building strategies, reinventing her image and staying relevant to a vast fanbase.

Swift's ability to evolve her image and maintain fan interest through different album styles contributes to her long-term success and cultural impact. [ more ]

The Drum

Marketing

What the rise of Bluey tells us about kids entertainment in 2024

Bluey, an Australian preschool animated IP, became the second biggest show overall in US streaming last year, highlighting the success of preschool content.

Success in building preschool IPs like Bluey involves a combination of strategy, luck, and producing excellent content that caters to both children and parents. [ more ]

TechRepublic

Social media marketing

How to Hire a Social Media Analyst | TechRepublic

Social media analysts are crucial for interpreting social media data and shaping business strategies.

Establishing a strong social media presence is essential for customer engagement and brand building. [ more ]

Forbes

Marketing

Council Post: 13 Nontraditional Channels For Building Your Company's Brand

Utilize nontraditional channels like sports sponsorships, cross-promotions, and employee advocacy for brand-building. [ more ]

#entrepreneurship

Shopify

Marketing

A Latin American Game's Remarkable Journey to US Target Stores (2024) - Shopify

Starting a side project can lead to unexpected success.

Leveraging existing skills and connections can be beneficial for a new business. [ more ]

Who What Wear

5 months ago

Fashion & style

Beauty Is in My DNA-Here's How I Built 2 Multimillion-Dollar Makeup Empires

Toni Ko founded Nyx Professional Makeup to create affordable cosmetics with high-end packaging and quality.

Ko emphasizes the importance of finding solutions, being creative, trend forecasting, and having a strong narrative in building a successful brand. [ more ]

moreentrepreneurship

#tiktok

NBC4 Washington

Marketing

TikTok creators look for other places to make money as threat of U.S. ban gains steam

Charli D'Amelio partners with Shopify to diversify her business into physical stores.

Creators like D'Amelio are focusing on building brands to reduce dependency on social media platforms. [ more ]

The Drum

Marketing

Brand-building takes a backseat to sales for marketers in 2024, says Lottie London CMO

Advertisers are prioritizing sales tactics over long-term brand building due to economic uncertainty.

Retailers are demanding quick results and marketers are expected to focus on short-term sales tactics. [ more ]

moretiktok

beehiiv Blog

Podcast

Transcending Sound: Amplify Your Podcast Reach With a Newsletter

Newsletters can be as effective as podcasts for building brands and reaching audiences.

Podcasters can utilize newsletters to grow their reach and engage with their audience effectively. [ more ]

The Drum

Marketing

B2B's brand-building 'renaissance': Are we seeing shift to emotion and long-termism?

B2B leaders like Google, Mailchimp, and Salesforce invest deeply in brand-building.

Tech brands' success in emotional messaging leads to increased brand investment across industries. [ more ]

Exchangewire