#brand-building

#brand-building

After a two-year adventure as an English teacher in Japan, I landed in a large consulting firm. I was trained well, but the job track felt a bit conventional.

Retail media networks (RMNs) are moving out of the shadows and fast becoming the star performers in marketers' media mixes, with 65% of global marketers noting their increased importance.

Engaging in authentic thought leadership without promoting one's services or products gives B2B leaders the perfect opportunity to prove they're not just participants in the industry—they're shaping it.

When one Google search can shape your credibility, your message shouldn't be left to chance. It's essential to build your media presence from day one.

"Us as football players, we're not like other premier sports like basketball or soccer or baseball. We wear helmets, so our face is covered..."

"Starting from an early age, I was introduced to fashion and high fashion through my fabulous aunt, Helen. She lived in Hong Kong and in London."

Being named to the AD100 list can completely transform a designer’s career by opening up prestigious client opportunities and enhancing their industry profile.

Performance metrics are like crack; they give immediate gratification, but brand metrics are vitamins, essential for long-term health and success in advertising.