Marketing oneself as a designer is challenging due to the focus on client service over self-promotion. Relying solely on word of mouth isn't sufficient for growing a business, necessitating proactive strategies. Amy Kasper of Alpha Kilo offers insights into effective brand building, emphasizing the importance of understanding media targets, personalizing pitches, and being thoughtful in communication. It's essential for designers to engage with their audience carefully and build genuine relationships within their industry.
Even when designers know they need to toot their horns, it's still difficult to understand how to market oneself.
If I could impart one thing to readers, PLEASE get to know your media targets.
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