The most important sale you ever make is not the house it's yourself. Before you can talk about market stats, professional fees or marketing plans, you have to connect on a human level. Rapport is about building trust and creating a sense of safety in the conversation. Think about it: would you hand over the keys to one of your most valuable assets to someone you didn't feel comfortable with? Neither would your clients.
Coaching is an intensely personal service where clients are investing in a relationship that promises to help them grow. That's why content marketing is such a vital tool for coaches looking to demonstrate their expertise, share their voice and connect with their ideal audience.
