#legal-marketing

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fromAbove the Law
1 week ago

Selling Without The Sleaze: What Lawyers Need To Know About Modern Business Development - Above the Law

Lawyers can embrace business development by being clear, trustworthy, and helpful instead of pushy or sales-oriented.
fromAbove the Law
3 weeks ago

Stat(s) Of The Week: Legal Marketing In The AI Age - Above the Law

54% of legal marketing professionals report increased budgets, while 14% report decreases.
fromAbove the Law
3 weeks ago

How Consistency Builds Business Growth And Brand Visibility - Above the Law

Consistency is integral to successful legal marketing and practice growth.
fromAol
3 weeks ago

AI overviews for attorneys: Winning the new search game

AI Overviews are Google's AI-generated answers that appear above traditional organic results, designed to address user queries directly and efficiently.
Law
Law
fromAbove the Law
1 month ago

The Curse Of Sameness: Why Your Elevator Pitch Isn't Working - Above the Law

Lawyers need to identify creative differentiators to stand out in a crowded market.
fromAbove the Law
1 month ago

Introducing The 2025 Legal Marketing Decision-Makers Survey! - Above the Law

The report provides essential insights for CMOs on law firm marketing strategies in 2025.
Marketing tech
fromForbes
1 month ago

5 Online Elements To Boost Your Law Firm's SEO

Legal websites require strong E-E-A-T standards for SEO due to their classification as 'Your Money or Your Life' pages.
Marketing tech
fromForbes
1 month ago

The Real Mass Tort Crisis: When Advertising Misleads Instead Of Helps

Advertising is critically important in connecting victims to justice, but current practices often mislead potential clients.
The shift to unfiltered digital advertising has led to increased misinformation and exploitation in legal marketing.
False claims have surged, fueled by misleading advertising for quick profits in the legal sector.
fromSfgate
1 month ago

Video Marketing Strategies for Law Firms: Best Practices Guide

Integrating video into a law firm's marketing strategy is essential for building client trust and improving online visibility.
Social media marketing
fromAbove the Law
2 months ago

Marketing Roundup: Legal Storytelling, Crisis Communication, And Media Relationship Strategies - Above the Law

Effective legal marketing requires maintaining relationships even when declining media opportunities.
Crisis communication training for attorneys is crucial for a firm's public image.
Strong narrative techniques are vital for legal marketing.
fromAbove the Law
2 months ago

Your Law Firm's Website Is Failing You. - Above the Law

Word of mouth remains one of the most powerful sources of new clients, but referrals can result in lost opportunities if firms lack a robust online presence.
Marketing tech
fromAbove the Law
3 months ago

Dragon Lawyers Ordered By Judge To Stop Watermarking Their Complaint With Huge Suit Wearing Dragon - Above the Law

A Michigan law firm, Dragon Lawyers, creatively used images in legal documents, prompting court orders addressing this unconventional practice.
#business-development
Marketing tech
fromAbove the Law
4 months ago

Legal Marketing Leaders: How Is Your Department Evolving? - Above the Law

Legal marketing departments are becoming central to law firm operations due to evolving strategic priorities and technology.
more#business-development
fromAbove the Law
3 months ago

3 Ways Lawyers Can Enhance Their PR Skills - Above the Law

Your first obligation is to your client, not to publicizing your firm; that's just the reality of it. Lawyers must prioritize client service over self-promotion.
Privacy professionals
fromAbove the Law
4 months ago

Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service - Above the Law

The legal marketing landscape is shaped significantly by diverse leadership and innovative strategies that prioritize client service and inclusion.
Marketing tech
fromAbove the Law
4 months ago

Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement - Above the Law

Investing in marketing boosts associate retention and provides opportunities during partner retirement.
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