We weren’t in the technology business. We were in the trust building business. For us, trust meant three things: consistency, responsiveness, and showing up when it mattered most.
Coaching is an intensely personal service where clients are investing in a relationship that promises to help them grow. That's why content marketing is such a vital tool for coaches looking to demonstrate their expertise, share their voice and connect with their ideal audience.
Doug Ostermann, the Jeep maker's CFO, mentioned, "Most of the disagreements related to tactical issues on how to run the business over that kind of short-term time period and what actions should be taken in regard to short-term metrics versus longer-term benefit of the company." This highlights the contrasting visions of Tavares and the board, indicating how tactical approaches can divert focus from overarching goals.