#audience-engagement

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fromForbes
4 days ago

How Smart Entrepreneurs Use Content To Build A Powerful Digital Empire

Creating online content isn't a creative writing class. It's also not the same as turning in an A+ research paper. You don't always get points for showing up and doing the work.
Business
Media industry
fromNieman Lab
4 days ago

How did newspapers in places like Harrisburg, Birmingham, and Syracuse become some of America's most-read online?

Audience size is important, yet targeting specific audiences can lead to significant impacts for journalism.
#content-strategy
#email-marketing
fromGijn
5 days ago
Digital life

A Secret Weapon for Media Independence: Paying for Subscribers

fromGijn
5 days ago
Digital life

A Secret Weapon for Media Independence: Paying for Subscribers

Marketing
fromForbes
5 days ago

What's The Best B2B Thought-Leadership Content?

Effective B2B thought leadership revolves around clear, confident ideas that address audience needs and solve real problems.
#podcast
fromAol
1 week ago

How creators can launch businesses and reclaim their audiences

Creators are launching businesses to regain control over their brands and income amidst shifting social media dynamics.
fromVulture
1 week ago

Marvel Post-Credits Scenes, a Taxonomy

Post-credits scenes are a hallmark of the Marvel Cinematic Universe, featuring key plot setups or humorous moments.
fromLos Angeles Times
1 week ago

As the Coldplay kiss-cam couple fades into the bushes, here's what the internet hath wrought

Chris Martin uses a gimmick at Coldplay concerts to engage with the crowd, which leads to viral moments and internet intrigue.
fromForbes
1 week ago

Why Trust, Not Tactics, Wins The Sale

In a world saturated with content and automation, selling feels disconnected and buyers are overwhelmed, resulting in a disconnect between sellers and their audience.
Marketing
fromThe Drum
1 week ago

The art of the influencer brief

Brands must adapt how they brief influencers to foster creativity and authentic engagement.
#mlb
fromLogRocket Blog
1 week ago

Leader Spotlight: Creating an environment of genuine curiosity, with Nora Keller - LogRocket Blog

Nora emphasizes the importance of curiosity in identifying gaps or assumptions in product management, advocating for a culture of openness and diverse perspectives. She believes that understanding the audience is crucial, as this aligns closely with product strategy and helps to create meaningful interactions.
UX design
fromBusiness Matters
1 week ago

How Data-Driven Insights are Enhancing Brand Engagement at Vibe Marketing

Brand engagement now focuses on timing, relevance, and actionability, not just storytelling.
Vibe Marketing transforms raw data into real-time signals for campaign optimization.
Vibelet provides real-time insights to improve brand responsiveness during campaigns.
#marketing
fromArtsjournal
1 week ago
Marketing

Director of Marketing and Communications, Mark Morris Dance Group

The Mark Morris Dance Group seeks a Director of Marketing and Communications to enhance visibility and engagement across diverse audiences.
fromForbes
1 month ago
Social media marketing

Micro-Influencers: The Secret To Engaging Multicultural Audiences

Connecting with multicultural audiences requires tailored messages rather than a one-size-fits-all approach.
Micro-influencers can be more impactful than larger influencers in engaging multicultural demographics.
Social media marketing
fromForbes
1 month ago

Micro-Influencers: The Secret To Engaging Multicultural Audiences

Connecting with multicultural audiences requires tailored messages rather than a one-size-fits-all approach.
Micro-influencers can be more impactful than larger influencers in engaging multicultural demographics.
Digital life
fromFast Company
1 week ago

'Who did this guy become?' This creator quit his job and lost his TikTok audience

Quitting a stable job to become a full-time influencer can drastically change content appeal and audience perception.
Music
fromAdweek
1 week ago

Ad-Supported Music Unlocks Access for Audiences and Advertisers

Advertisers must consider audience composition and listening habits on platforms with and without ads.
fromEntrepreneur
1 week ago

Why Your Company Updates Get Ignored - and How to Fix It | Entrepreneur

Most company updates are written for the company, not the reader. They follow a common pattern: "We're excited to announce..." or "We've partnered with XYZ Corp...". This language does not resonate with audiences externally.
Marketing
fromFuncheap
1 week ago

Hecklers Welcome: SF's First Stand-Up Comedy Show That Invites Heckling

Hecklers Welcome! invites audiences to heckle and engage directly with professional comedians during live stand-up performances.
#linkedin
fromThe Drum
2 weeks ago

Juan Senor urges news brands to wait for Gen Z: 'Let them live their social media years'

"Young people have never paid for news in the past. Let them live their social media years. In due course, they seek proper information."
Digital life
fromAmazon Web Services
2 weeks ago

Accenture scales video analysis with Amazon Nova and Amazon Bedrock Agents | Amazon Web Services

Video highlights enhance audience engagement and content value for publishers.
E-Commerce
fromDigiday
2 weeks ago

Why traditional monetization tactics are costing publishers revenue

Better audience strategies, rather than traditional ad models, can help publishers generate necessary revenue amid evolving digital landscape challenges.
#social-media
fromMarTech
1 month ago
Social media marketing

Content silence means your strategy is broken. Here's how to fix it. | MarTech

fromDigiday
1 month ago
Marketing tech

Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social

fromMarTech
1 month ago
Social media marketing

Content silence means your strategy is broken. Here's how to fix it. | MarTech

fromDigiday
1 month ago
Marketing tech

Digiday+ Research: Nearly half of publishers report an increase in referral traffic from social

#podcast-advertising
fromMarTech
2 weeks ago

Fix your webinar emails before your next campaign flops | MarTech

Webinars must clearly convey their value to motivate attendance, beyond just providing details like time and date.
fromBattery Power
2 weeks ago

Braves trivia: Your in-5 daily game, Wednesday edition

The Battery Power trivia game challenges players to guess Braves players using up to five clues.
fromLogRocket Blog
2 weeks ago

Leader Spotlight: Building an audience-segmented product strategy, with Chrissie Lamond - LogRocket Blog

The product methodology in publishing enhances audience engagement through personalized content experiences.
fromstupidDOPE | Est. 2008
2 weeks ago

Casinos, It's Time to Rethink Your Marketing Partner-and It Starts with stupidDOPE | stupidDOPE | Est. 2008

Casinos traditionally resort to outdated marketing strategies, including costly influencer promotions and short-lived press releases, which fail to create lasting impact or capture ongoing search traffic.
E-Commerce
#theater
fromKqed
2 weeks ago
California

How Can We Save Bay Area Theater From Collapse? 11 Local Experts Weigh In | KQED

fromKqed
2 weeks ago
California

How Can We Save Bay Area Theater From Collapse? 11 Local Experts Weigh In | KQED

#podcasting
Marketing
fromMarTech
2 weeks ago

The most underrated B2B channel? Your newsletter | MarTech

Newsletters should provide consistent value and focus on audience needs, not just promotions.
fromPodcaster News
2 weeks ago

Audiencelift.com Launches A Completely Redesigned Platform - Podcaster News

"We've worked hand-in-hand with our clients to reimagine the platform to make it simple to use," said Brett Sklar, Co-Founder at Amaze Media Labs which owns Audiencelift.com. "The result is a way faster, cleaner, and more intuitive Audiencelift.com designed to let creators focus on making great shows while we focused on growing their audiences."
Digital life
fromGeeky Gadgets
2 weeks ago

Vibe Marketing Tips & Tricks for Business Customer Connection in 2025

Vibe marketing integrates AI, automation, and creative workflows to enhance efficiency, personalization, and audience engagement in the digital landscape.
Marketing
fromAbove the Law
2 weeks ago

Building A Successful CLE: Consider An Ethics Component - Above the Law

Crafting an effective Ethics CLE is not just about fulfilling a requirement - it's about addressing the profound ethical challenges that legal professionals face in their day-to-day practice.
Law
fromTheWrap
2 weeks ago

How Brandon TV Grew Its Streaming Audience by 40% Without a Marketing Budget | Exclusive

We ultimately curate social strategies to see what the response is from our audience. That's why I kind of call it a gamification, because what they say they want to see, I give it to them. It's pretty simple.
Television
Television
fromIndependent
2 weeks ago

Donal Lynch: Growing tired of And Just Like That? Rewind instead to the greatest TV series of all time - Girls

Writers recycled a poorly conceived storyline in 'And Just Like That', frustrating loyal viewers with a lack of originality.
Marketing
fromMarTech
3 weeks ago

When and how to segment your product messaging | MarTech

Effective product messaging creates recognition that sparks belief in the audience.
E-Commerce
fromThe Drum
3 weeks ago

Out of sight but not out of reach: how to crack identity in the signal-loss era

Over 200 million Americans face challenges in digital identity and addressability.
fromHackernoon
1 year ago

Advertisers Still Love Television Entertainment Channels: Here's Why | HackerNoon

Television continues to dominate the entertainment landscape, particularly in providing audiences with a variety of engaging content like sitcoms, dramas, and reality TV.
Television
fromThe Atlantic
3 weeks ago

Getting Beyond 'Pretty Good for a Christian Movie'

'The King of Kings' aims to engage both believers and nonbelievers through humor and well-crafted storytelling.
fromMission Local
3 weeks ago

The San Francisco band that's been in survival mode for 143 years

Golden Gate Park Band relies on donations and grants for survival, aiming to attract more audiences for stability and growth.
#love-island-usa
Education
fromAbove the Law
3 weeks ago

Building A Successful CLE: Enhancing Audience Engagement With Interactivity - Above the Law

Interactive elements transform CLE from passive lectures into engaging and immersive experiences.
#video-marketing
fromSocial Media Today
1 month ago

YouTube Provides More Tools to Help Grow Your Channel Audience

Creators gain insights into viewer segmentation, including 'New', 'Casual,' and 'Regular' classifications, to enhance content strategies and audience growth.
fromHackernoon
55 years ago

What If Your Blog Had a Product Manager? (Hint: It's You) | HackerNoon

Successful bloggers operate strategically, treating their blogs as products involving audience definition and goal setting.
fromThe Drum
4 weeks ago

Teenage Cancer Trust's Warren Fiveash on why charity marketers need a big brand mindset

Charity marketers must think like commercial brands and embrace risk.
fromEntrepreneur
1 month ago

NASA, Netflix Team Up to Live Stream Rocket Launches | Entrepreneur

"The National Aeronautics and Space Act of 1958 calls on us to share our story of space exploration with the broadest possible audience," said Rebecca Sirmons, general manager of NASA+. "Together, we're committed to a Golden Age of Innovation and Exploration, inspiring new generations, right from the comfort of their couch or in the palm of their hand from their phone."
Digital life
E-Commerce
fromDigiday
1 month ago

How leading publishers use data to refine subscription and ad strategies

Publishers are facing declining social media traffic but can still thrive by understanding audience data.
i-Paper's use of a propensity model significantly boosted conversion rates by targeting subscribers effectively.
fromExchangewire
1 month ago

Journey Further's Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation - ExchangeWire.com

‘Marketers can leverage the unique features of DOOH, like contextual relevancy and creative capabilities, to enhance brand reach and engagement with audiences.’
Digital life
fromwww.npr.org
1 month ago

Sunday Puzzle: A familiar word before H-O-T words

The article presents a fun summer puzzle involving word associations.
fromYanko Design - Modern Industrial Design News
1 month ago

Top 5 Tech-Driven Art Installations: Exploring AI, AR, and VR Innovations - Yanko Design

Found in galleries, public spaces, and installations, this form of art responds to gestures and behaviour, turning spectators into co-creators.
Artificial intelligence
#public-speaking
fromwww.nytimes.com
1 month ago

Help Us Rank the Best 21st-Century Rom-Coms, Superhero Movies, Horror Films and More

Making a list of the Top 10 movies of the 21st century is hard, for those who work in movies and those who love watching them. It requires pitting very different films against each other in ways that don't always seem fair.
Film
#content-marketing
#content-creation
fromSFGATE
1 month ago

A Real-Life 'Love Island'! Staggering Mansions That Would Serve as the Perfect Base for the Romantic Reality TV Hit

'Love Island USA' season has become the franchise's most successful U.S. launch, captivating audiences with twists and dramatic moments.
Growth hacking
fromMashable
1 month ago

The first 3 seconds of your video matter. Here's how to keep people watching your TikTok

Effective hooks are essential for viewer retention in videos.
Successful hooks can involve bold statements, intriguing questions, humor, or storytelling.
fromwww.theguardian.com
1 month ago

Theatrical hitmaker Justin Martin on Prima Facie's follow-up: It wrestles with how to bring up boys'

It was surreal, says Martin. Someone sent me a photo and I thought: I'm keeping that. As a little Australian, I'm still surprised to make a living out of this crazy career.
London politics
Apple
fromuxdesign.cc
1 month ago

Too big, fail too

Apple's recent keynotes, while visually polished, lack the suspense and spontaneity that characterized earlier events, creating a disconnect from the audience.
fromSocial Media Explorer
1 month ago

The New Formula for Maximum Social Media Impact in 2025! - Social Media Explorer

Social media amplifies press releases, transforming single announcements into continuous engagement and interaction with audiences.
fromPractical Ecommerce
1 month ago

Answer Engine Optimization, Explained

Optimizing content for generative AI answers is crucial for visibility.
Understanding audience questions can enhance content relevance and engagement.
fromHubspot
1 month ago

The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers

Utilizing unconventional marketing tactics can effectively drive subscriber growth without relying on paid advertising or large budgets.
London politics
fromIndependent
1 month ago

'Not Going Out' review: In the era of the dreary sadcom, Lee Mack's old-school sitcom is a joy

The traditional studio sitcom remains vibrant and adaptable despite predictions of its decline.
UX design
fromCreative Bloq
1 month ago

What is experiential design, the need-to-know trend of the moment?

Experiential design prioritizes human curiosity, defining impactful moments that resonate with audiences beyond their immediate experience.
Marketing tech
fromDigiday
1 month ago

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

Interactive videos enhance engagement by transforming viewers into participants, critical in an attention-saturated market.
Writing
fromBig Think
1 month ago

Want the secret to stunning presentations? Ask Hollywood legend Francis Ford Coppola

Storytelling success relies on impactful beginnings and endings, maximizing audience engagement.
Media industry
fromVariety
1 month ago

Why Pageant Docuseries 'Mrs. America' is Being Shopped as a Work in Progress at Tribeca: 'We're in a New World Order'

Penny Lane's docuseries "Mrs. America" will premiere as a work-in-progress at Tribeca Film Festival 2023.
Social media marketing
fromFingerlakes1.com
1 month ago

Building Brand Authority with YouTube: A Step-by-Step Guide for Businesses | Fingerlakes1.com

Building brand authority is crucial for customer loyalty and market share.
YouTube is a vital platform for establishing brand authority through video content.
Identifying your target audience is key to successful video content creation.
Marketing tech
fromThe Drum
1 month ago

Ozone's Emma Cranston: 'We want to ensure a free information economy can flourish'

Ozone transforms digital advertising through audience-first strategies, emphasizing brand safety and measurable outcomes for clients.
fromThe Drum
1 month ago

How Paddy Power uses cultural radar and agency trust to create award-winning campaigns

In an increasingly fragmented media landscape, knowing your audience isn't just a strategic advantage - it's a survival skill. For Paddy Power, that means tapping deep into cultural sentiment.
Marketing tech
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