"You have to speak to 'Why should they care?' before anything else. This advice, given by a Design Consultant, is why most UX storytelling advice falls flat. You've probably read dozens of articles about the importance of storytelling. You've studied the frameworks. You've crafted your narrative. But your portfolio still isn't landing. Your presentations fall flat. And it's not because your UX work is bad. It's because you're using the wrong storytelling framework."
"The Problem With Story Frameworks. When it comes to storytelling, there are only 3 types of stories: But these are never mentioned when you hear 'Storytelling' in UX. Instead, specific frameworks always come up:"
UX storytelling frequently fails because storytellers prioritize frameworks over audience motivation. Many designers learn formal storytelling structures without first answering why stakeholders should care. Portfolios and presentations can underperform not because of weak design work but because the chosen framework fails to connect to decision-makers' concerns. Effective storytelling must start by establishing audience relevance and then mapping one of the fundamental story types to the presentation goal. Recognizing and using the right story type increases persuasion, clarity, and the likelihood of landing projects or buy-in.
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