#sports-marketing

#sports-marketing

76% of U.S. consumer marketers who invested in a sports sponsorship in 2024 struggle to calculate the return on that investment (ROI), according to Forrester.

The 2025-26 Premiership rugby season will commence with a historic Thursday night fixture between Sale Sharks and Gloucester on 25 September at Salford Stadium.

Caitlin Clark's new Nike sneakers sold out almost immediately on Tuesday. The retail price was $190, but secondary market sellers are already getting up to $600.

This partnership represents a pivotal moment in our mission to bring blockchain technology into everyday life. Football has unmatched power to connect communities globally...

Cristiano Ronaldo has built a substantial brand around his football career, leveraging social media effectively to connect with fans and promote his endorsements. His influence spans beyond the pitch, impacting modern sports marketing.

Even the strangely literal-minded obsession with the trophy itself seems to admit to the vacant space at the heart of this thing.

In an era where college athletes are building their brands faster than ever, the Chicago White Sox have become a surprising leader in the NIL game.

"It seemed to be a moment of off-the-cuff spontaneity that summed up the joyous atmosphere but things weren't quite so clear-cut."

Our recent marketing campaign for an alternative identity clearly missed the mark. Our intention was to creatively reference the rich history of Sacramento and gold country, but our approach was wrong, and we are sorry for the mistake.

"We've been very aggressive in promoting that we're racing in March, and that it's a quick turnaround from October, but I think we've done a very good job of communicating that to our fans here in South Florida."

The Washington Capitals commemorated Alex Ovechkin's NHL goals record chase by installing countdown clocks at eight DC area landmarks, currently reading 8 GOALS TO GO.

Knockaround has found a knack for resonating with golfers by intertwining their fun brand ethos with relatable personalities of their new ambassadors.

Sports marketing represents a vital component of the marketing mix for brands, underpinning their entry into new markets and reinforcing trust through engagement with major events.

"There's been a big void in the marketing of track and the profile of track over the last several decades. It's popular at a very high level every four years during the Olympics, then falls out significantly in between."