Few brand partnerships in sports carry the longevity and impact of Jeep and Juventus, highlighting a collaboration that blends heritage, ambition, and evolution.
"We've been very aggressive in promoting that we're racing in March, and that it's a quick turnaround from October, but I think we've done a very good job of communicating that to our fans here in South Florida."
"There's been a big void in the marketing of track and the profile of track over the last several decades. It's popular at a very high level every four years during the Olympics, then falls out significantly in between."
