#sports-marketing
#sports-marketing

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromMarketing Dive

16 hours ago

Publicis acquires Adopt to strengthen connection to sports culture

Publicis Groupe acquires sports agency Adopt to enhance its sports marketing capabilities.

fromThe Drum

Marketing

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend.

Marketing

Gatorade has a plan to keep you drinking for another 60 years

Gatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.

Women in technology

fromForbes

How Brands Can Rock The Women's Sports Revolution

The growing popularity of women's sports presents untapped commercial opportunities for brands.

Greater audience engagement with women's sports challenges historical misconceptions about viewership.

Marketing

fromYahoo Finance

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromMarketing Dive

16 hours ago

Publicis acquires Adopt to strengthen connection to sports culture

Publicis Groupe acquires sports agency Adopt to enhance its sports marketing capabilities.

fromThe Drum

Marketing

How Coors Light turned a broken digital ad into a viral sports marketing moment

Coors Light's unplanned 'Lights Out' campaign utilizes a serendipitous event to drive engagement and brand creativity without traditional advertising spend.

Marketing

Gatorade has a plan to keep you drinking for another 60 years

Gatorade celebrates 60 years of innovation and market leadership in sports drinks amid evolving competition.

Chicago White Sox expand NIL program with new roster of CHISOX Athletes for 2025

The Chicago White Sox are innovatively leading in NIL partnerships with college athletes through their CHISOX program.

Mohamed Salah, Liverpool's Google Pixel deal and a divisive selfie explained

Mohamed Salah's celebratory selfie during Liverpool's title party highlights the blend of spontaneity and marketing orchestrated by the club.

4 weeks ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.

Liverpool FC

1 day ago

Mohamed Salah, Liverpool's Google Pixel deal and a divisive selfie explained

Mohamed Salah's celebratory selfie during Liverpool's title party highlights the blend of spontaneity and marketing orchestrated by the club.

4 weeks ago

The Robot Co. Uses LeBron Lineage to Build NBA Experiences

The Robot Company strategically leverages basketball events to enhance brand experiences, particularly during high-profile occasions like the NBA All-Star Weekend.

YouTube Teases New Features for 20th Anniversary as NFL Ties Grow

YouTube has transformed from a copyright concern to a key platform for sports broadcasting and fan engagement.

Digital life

He's the N.F.L. Player. She Gets the Autograph Requests.

The rise of influencer culture is making player wives more prominent than the athletes themselves in the public eye.

from24/7 Wall St.

Miscellaneous

56% of Millennials Love This Football Team

The NFL is evolving its marketing strategies to attract millennials and capitalize on the $20 billion sports industry.

Media industry

fromSportico.com

YouTube Teases New Features for 20th Anniversary as NFL Ties Grow

YouTube has transformed from a copyright concern to a key platform for sports broadcasting and fan engagement.

Digital life

He's the N.F.L. Player. She Gets the Autograph Requests.

The rise of influencer culture is making player wives more prominent than the athletes themselves in the public eye.

from24/7 Wall St.

Miscellaneous

56% of Millennials Love This Football Team

The NFL is evolving its marketing strategies to attract millennials and capitalize on the $20 billion sports industry.

more#nfl

#sponsorship

Social media marketing

fromBusiness Matters

How Businesses Can Benefit from Partnering with Sporting Events

Sporting events offer unique marketing opportunities for businesses through brand visibility and customer engagement.

Marketing

Relo Metrics shares sponsorship value insights for top pro U.S. sports leagues, including the WNBA

WNBA sponsorships rose significantly, driven by high engagement and impactful player-focused content.

Marketing

Brands flocked to women's sports in 2024. Did that push up overall sports marketing spending?

2024 was a slam dunk year for women's sports with increased visibility and sponsorship.

Marketing

Havas acquires sports marketing agency in first deal following stock exchange debut

Havas Media Network is acquiring CA Sports to boost its marketing strategy and diversify its revenue.

Social media marketing

fromBusiness Matters

How Businesses Can Benefit from Partnering with Sporting Events

Sporting events offer unique marketing opportunities for businesses through brand visibility and customer engagement.

Marketing

Relo Metrics shares sponsorship value insights for top pro U.S. sports leagues, including the WNBA

WNBA sponsorships rose significantly, driven by high engagement and impactful player-focused content.

Marketing

Brands flocked to women's sports in 2024. Did that push up overall sports marketing spending?

2024 was a slam dunk year for women's sports with increased visibility and sponsorship.

Marketing

Havas acquires sports marketing agency in first deal following stock exchange debut

Havas Media Network is acquiring CA Sports to boost its marketing strategy and diversify its revenue.

River Cats drop reviled alternate identity 1 day after unveiling it

The Sacramento River Cats abandoned their Gold Diggers identity after criticism for reinforcing sexist stereotypes in a promotional video.

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.

Black Lives Matter

Nielsen data provides insight on Black Americans' engagement with sports

Black Americans are influential sports viewers with a strong impact on women's basketball growth.

Miscellaneous

Bars and restaurants saw more demand to show women's sports during the WNBA season

Women's sports, including the WNBA, have recently gained significant popularity, leading to more venues showcasing their events.

Media industry

fromForbes

The Rise Of Women's Sports: A Game Changer For Brand Partnerships

Women's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.

Black Lives Matter

Nielsen data provides insight on Black Americans' engagement with sports

Black Americans are influential sports viewers with a strong impact on women's basketball growth.

Miscellaneous

Bars and restaurants saw more demand to show women's sports during the WNBA season

Women's sports, including the WNBA, have recently gained significant popularity, leading to more venues showcasing their events.

Millions Tune In As The World's Richest Cricket League (IPL) Hits The Social Media Airwaves

Cricket has evolved into a highly accessible online sport through IPL's innovative content creation.

English Premier League

Revealed: betting companies' huge financial influence in European football

Two-thirds of top European football teams have sponsorship deals with betting firms, highlighting the prevalence of gambling in the sport.

fromMiami Herald

Miami Marlins

It's a NASCAR Weekend at Homestead-Miami Speedway. Yes, they know it's only March

NASCAR's spring visit to Homestead poses marketing challenges but the venue aims for successful ticket sales.

Dodgers' Japan Guide For Tokyo Series: MLB Fan Fest, TOKYO SKYTREE, Immersive Experience & More

MLB's Tokyo Series celebrates baseball's global reach through games, fan events, and local culture, featuring the Dodgers and Cubs in Japan.

fromBoston.com

Major League Baseball

MLB teams to have helmet ads in postseason featuring ostrich logo of German apparel company Strauss

MLB partners with Strauss for postseason helmet ads through 2027, reflecting the growing trend of advertising in sports.

Miami Marlins

The Seattle Mariners are getting a Nintendo-themed makeover with new jerseys

Nintendo expands partnership with Mariners; first-ever jersey sleeve patches introduced.

LA Dodgers

fromDodger Blue

Dodgers' Japan Guide For Tokyo Series: MLB Fan Fest, TOKYO SKYTREE, Immersive Experience & More

MLB's Tokyo Series celebrates baseball's global reach through games, fan events, and local culture, featuring the Dodgers and Cubs in Japan.

fromBoston.com

Major League Baseball

MLB teams to have helmet ads in postseason featuring ostrich logo of German apparel company Strauss

MLB partners with Strauss for postseason helmet ads through 2027, reflecting the growing trend of advertising in sports.

Miami Marlins

The Seattle Mariners are getting a Nintendo-themed makeover with new jerseys

Nintendo expands partnership with Mariners; first-ever jersey sleeve patches introduced.

Silicon Valley food

March Madness 2025: Where to find deals on burgers, wings and more

Fast food chains are launching March Madness promotions featuring special offers for basketball fans.

fromstupidDOPE

Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

PUMA's new campaign aims to redefine basketball culture and showcases a fresh perspective through athlete narratives.

fromDaily News

Silicon Valley food

March Madness 2025: Where to find deals on burgers, wings and more

Fast food chains are launching March Madness promotions featuring special offers for basketball fans.

fromstupidDOPE

Marketing

PUMA Hoops Launches Bold New Campaign: "FOREVER. FASTER. - See The Game Like We Do" | stupidDOPE

PUMA's new campaign aims to redefine basketball culture and showcases a fresh perspective through athlete narratives.

It's Peak Shohei Ohtani on Opening Day in Japan

Shohei Ohtani's unprecedented popularity in Japan mirrors that of Babe Ruth, making him a cultural icon as well as an athletic superstar.

fromTalkNats.com

fromThe B-Town (Burien) Blog

Washington Nationals

Tell the fans the whole story on offseason plans | TalkNats.com

Teams should communicate positive future plans to excite fans and boost ticket sales, which the Nationals seem hesitant to do.

Marketing

DubSea Fish Sticks seeking Interns for 2025 baseball season - The B-Town (Burien) Blog

The DubSea Fish Sticks provide varied internships for students, across sports marketing, videography, ticketing, and broadcasting, focusing on career-focused experiential learning.

New York Knicks

There Was A Time When Everyone Cared How Pete Rose Smelled | Defector

Pete Rose was not only a baseball legend but also a prolific commercial pitchman during the late 20th century.

LA Dodgers

It's Peak Shohei Ohtani on Opening Day in Japan

Shohei Ohtani's unprecedented popularity in Japan mirrors that of Babe Ruth, making him a cultural icon as well as an athletic superstar.

fromTalkNats.com

fromThe B-Town (Burien) Blog

Washington Nationals

Tell the fans the whole story on offseason plans | TalkNats.com

Teams should communicate positive future plans to excite fans and boost ticket sales, which the Nationals seem hesitant to do.

Marketing

DubSea Fish Sticks seeking Interns for 2025 baseball season - The B-Town (Burien) Blog

The DubSea Fish Sticks provide varied internships for students, across sports marketing, videography, ticketing, and broadcasting, focusing on career-focused experiential learning.

New York Knicks

There Was A Time When Everyone Cared How Pete Rose Smelled | Defector

Pete Rose was not only a baseball legend but also a prolific commercial pitchman during the late 20th century.

Boston Bruins

NWSL's BOS Nation to be renamed after backlash

Boston's NWSL franchise will change its name following backlash from its original announcement.

The new name will be revealed soon, alongside branding changes in summer.

Miscellaneous

Boston NWSL club sorry for 'Too Many Balls' ad

NWSL Boston's marketing campaign was criticized for being insensitive, prompting an apology from the team to the LGBTQ+ community, particularly the trans community.

Boston Bruins

NWSL's BOS Nation to be renamed after backlash

Boston's NWSL franchise will change its name following backlash from its original announcement.

The new name will be revealed soon, alongside branding changes in summer.

Miscellaneous

Boston NWSL club sorry for 'Too Many Balls' ad

NWSL Boston's marketing campaign was criticized for being insensitive, prompting an apology from the team to the LGBTQ+ community, particularly the trans community.

Apple's cool Major League Soccer logo mash-ups are changing the rules of co-branding

MLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.

Miscellaneous

Aryna Sabalenka is a tennis superstar. Her endorsements and brand deals don't yet match up

Aryna Sabalenka remains popular in Melbourne despite losing the Australian Open final, emphasizing her personality and recent marketing agency change.

fromItsnicethat

Soccer (FIFA)

Glitzy new Fifa Club World Cup logo channels Oscars energy for rebranded tournament

Fifa's new logo for the Club World Cup emphasizes modernity and simplicity, aiming to elevate the tournament's prestige.

The design reflects aspirations of becoming the largest football tournament.

Apple

Apple's cool Major League Soccer logo mash-ups are changing the rules of co-branding

MLS teams feature custom Apple TV logos on uniforms, representing a new approach to co-branding.

Miscellaneous

Aryna Sabalenka is a tennis superstar. Her endorsements and brand deals don't yet match up

Aryna Sabalenka remains popular in Melbourne despite losing the Australian Open final, emphasizing her personality and recent marketing agency change.

fromItsnicethat

Soccer (FIFA)

Glitzy new Fifa Club World Cup logo channels Oscars energy for rebranded tournament

Fifa's new logo for the Club World Cup emphasizes modernity and simplicity, aiming to elevate the tournament's prestige.

The design reflects aspirations of becoming the largest football tournament.

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.

fromwww.mercurynews.com

Soccer (FIFA)

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.

The agreement aims to leverage perceived value to negotiate better with European broadcasters.

Soccer (FIFA)

FIFA, Infantino can have a World Cup halftime show: Just end it in 15 minutes

FIFA's approach to the 2026 World Cup embraces commercialization, which stirs mixed reactions among purists, but reflects broader trends in sports marketing.

Soccer (FIFA)

fromwww.mercurynews.com

FIFA signs Netflix to US broadcast deal for the Women's World Cup in 2027 and 2031

FIFA's Netflix deal marks a pivotal moment for women's soccer broadcasting and its market value.

The agreement aims to leverage perceived value to negotiate better with European broadcasters.

Boston Celtics

The Cavaliers Are Going To Take Some Getting Used To | Defector

The NBA struggles with promoting teams in smaller markets, revealing a crisis of visibility and engagement for certain franchises.

fromFlowingData

Chicago Bulls

Uniform flair on the rise in NBA basketball games

The traditional home versus away uniform color distinction in the NBA has evolved into a more diverse and confusing selection.

The increase in uniform variety may be driven by commercial interests, including the push by Nike to sell more jerseys.

fromsportslens.com

Miscellaneous

Nike Agrees To 12 Year Extension With NBA & WNBA

NBA and WNBA extend partnership with Nike for 12 years to enhance global basketball growth.

Boston Celtics

The Cavaliers Are Going To Take Some Getting Used To | Defector

The NBA struggles with promoting teams in smaller markets, revealing a crisis of visibility and engagement for certain franchises.

fromFlowingData

Chicago Bulls

Uniform flair on the rise in NBA basketball games

The traditional home versus away uniform color distinction in the NBA has evolved into a more diverse and confusing selection.

The increase in uniform variety may be driven by commercial interests, including the push by Nike to sell more jerseys.

fromsportslens.com

Miscellaneous

Nike Agrees To 12 Year Extension With NBA & WNBA

NBA and WNBA extend partnership with Nike for 12 years to enhance global basketball growth.

more#nba

Major League Baseball

Why Alexis Ohanian and Alex Morgan Are Backing ScorePlay

ScorePlay is revolutionizing sports media distribution by using AI to streamline content tagging and organization, attracting significant star power and investment.

Women's Sports Events Worth Traveling to in 2025

Women's sports are experiencing unprecedented growth in popularity and attendance, driven by star athletes and significant media campaigns.

Miscellaneous

We can't just have one superstar': Ilona Maher wants greater focus on others to grow rugby

Ilona Maher emphasizes that rugby's growth requires more than one star player; it needs collective support and engagement from various athletes.

Washington Capitals

Women's Sports Events Worth Traveling to in 2025

Women's sports are experiencing unprecedented growth in popularity and attendance, driven by star athletes and significant media campaigns.

Miscellaneous

We can't just have one superstar': Ilona Maher wants greater focus on others to grow rugby

Ilona Maher emphasizes that rugby's growth requires more than one star player; it needs collective support and engagement from various athletes.

Serie A exec planning U.S.-based season games

Serie A aims to host regular-season matches in the U.S. within three years if approvals are granted.

Washington Wizards

New York Liberty CEO Keia Clarke Builds Women's Sports Legacy in Brooklyn

Keia Clarke is focused on building a long-term legacy for the New York Liberty after their recent championship win.

fromSounders Nation

fromwww.socialmediatoday.com

Marketing

Liz Poerner was announced as Seattle Sounders FC and Seattle Reign FC's new Vice President of Partnership Marketing

Liz Poerner has been appointed as VP of partnership marketing for the Seattle Sounders and Seattle Reign, bringing extensive experience in sports marketing.

Marketing

Snap Shares New Data on Sports Engagement in the App

Snapchatters show strong engagement with sports, offering valuable marketing opportunities for brands.

fromstupidDOPE

Miscellaneous

Knockaround Expands PGA Tour Presence with Mark Hubbard and Peter Malnati | stupidDOPE

Knockaround's partnership with golfers Mark Hubbard and Peter Malnati enhances its influence in the golf industry with relatable brand ambassadors.

#advertising

Marketing

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.

In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.

Marketing

Floki Scores Pitchside Ad Campaign In Rugby Super League | HackerNoon

Floki is leveraging a unique advertising opportunity in the Rugby Super League to connect with a wealthy, community-oriented fanbase.

Marketing

Marketers look to unconventional sports to move the needle for their brands

Sports marketing is increasingly focusing on niche sports opportunities, with brands looking to engage diverse audiences.

In 2024, sports-related advertising spend reached $60.9 billion, driven by high viewership from events like the Olympic Games.

Marketing

Floki Scores Pitchside Ad Campaign In Rugby Super League | HackerNoon

Floki is leveraging a unique advertising opportunity in the Rugby Super League to connect with a wealthy, community-oriented fanbase.

more#advertising

Miscellaneous

Are you not entertained? Six Nations launches with blockbuster storylines

The Six Nations revitalizes its image by launching in Italy with innovative marketing aimed at attracting a newer, diverse audience.

Miscellaneous

'We have not shown our full hands yet': Inside the Pop-Tart Bowl's wild ideas

The Pop-Tarts Bowl combines traditional college football rituals with unconventional marketing strategies to create memorable experiences and attract attention.

Marketing

fromCity AM

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

#tennis

fromtime.com

Alternative medicine

Is Tennis Really the World's Healthiest Sport'? We Fact-Checked the Claim

Tennis may be one of the healthiest sports, promoting cardiovascular and mental health benefits.

Exposure during high-profile events like the U.S. Open can encourage public participation in sports.

Startup companies

Can the Business of Tennis Be Fixed?

The U.S. Open thrives with record attendance and revenue, highlighting successful fan engagement strategies.

Miscellaneous

Floki Expands Presence In UAE As Sponsor Of The 2024 World Tennis League | HackerNoon

Floki is leveraging the 2024 World Tennis League to enhance its brand visibility and connect with a global audience.

fromtime.com

Alternative medicine

Is Tennis Really the World's Healthiest Sport'? We Fact-Checked the Claim

Tennis may be one of the healthiest sports, promoting cardiovascular and mental health benefits.

Exposure during high-profile events like the U.S. Open can encourage public participation in sports.

Startup companies

Can the Business of Tennis Be Fixed?

The U.S. Open thrives with record attendance and revenue, highlighting successful fan engagement strategies.

Miscellaneous

Floki Expands Presence In UAE As Sponsor Of The 2024 World Tennis League | HackerNoon

Floki is leveraging the 2024 World Tennis League to enhance its brand visibility and connect with a global audience.

Chelsea finally 'close' to announcing new front of shirt sponsor

Chelsea aims to secure a new shirt sponsor after two seasons without one, potentially boosting revenue and branding.

fromShopify

fromSpeckyboy Design Magazine

E-Commerce

How This Sports Company Found a Competitive Advantage (2024) - Shopify

Richard Lee successfully transformed Joola to modernize for growing markets, notably pivoting into the pickleball industry through tailored regional strategies.

Graphic design

15+ Best Free Sports Fonts for Creatives - Speckyboy

Sports graphic design relies on impactful typography to convey energy and motion.

Curated collection of fonts provides creative options for sports-related projects.

Miscellaneous

Inside F1 Las Vegas' plans for a successful sequel and no drain cover drama

F1's Las Vegas Grand Prix was a monumental success, enhancing the sport's presence in a major market with record engagement despite initial challenges.

fromAbove the Law

Law

Small Law Firms Spend Big Bucks In Mega Marketing Effort During Mike Tyson/Jake Paul Fight On Netflix

The Tyson and Paul fight showcased innovative marketing strategies by law firms, highlighting the intersection of sports and legal branding.

Law firms leveraged high-profile boxing events for branding opportunities, establishing a new trend in legal marketing.

fromLos Angeles Times

Los Angeles Rams

Grand Slam Track will look to 'elevate the sport' during a non-Olympic year

Michael Johnson aims to elevate track's profile by introducing Grand Slam Track, a series of competitive meets with significant prize money.

fromwww.caughtoffside.com

Chelsea

Investigation opens after Argentine YouTuber plays

Argentine authorities are investigating Deportivo Riestra's use of an influencer in a match for potential illegal sports betting links.

Miscellaneous

"Crazy not to take a look" - Snoop Dogg wants football club investment to have Wrexham effect

Snoop Dogg is interested in investing in Celtic FC, inspired by successful sports investments like that of Ryan Reynolds.

East Bay (California)

fromwww.mercurynews.com

Tiger Woods opening his first golf apparel pop-up shop at Pebble Beach

Tiger Woods is launching his apparel line "Sun Day Red" at Pebble Beach, symbolizing his connection to the iconic course and tradition of wearing red.

Soccer (FIFA)

Saudi airline buys Atleti stadium naming rights

Saudi Arabia is significantly expanding its sports branding through Atlético Madrid by securing naming rights for the Metropolitano stadium until 2033.

#team-branding

San Francisco Giants

Never Forget What Killed The Oakland A's | Defector

The Ass Hat symbolizes the Athletics franchise's current troubles and their bleak future.

fromwww.cbc.ca

Graphic design

PWHL reveals names, logos for all 6 franchises ahead of second season | CBC Sports

The PWHL revealed new team names and logos for its franchises, enhancing their identities ahead of the league's second season.

San Francisco Giants

Never Forget What Killed The Oakland A's | Defector

The Ass Hat symbolizes the Athletics franchise's current troubles and their bleak future.

fromwww.cbc.ca

fromBavarian Football Works

Graphic design

PWHL reveals names, logos for all 6 franchises ahead of second season | CBC Sports

The PWHL revealed new team names and logos for its franchises, enhancing their identities ahead of the league's second season.

more#team-branding

Bayern Munich