#sports-sponsorship

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#cycling
fromCyclingnews
2 days ago
Bicycling

Giro d'Italia adds time bonus sprints to 19 stages of 2025 race in partnership with Red Bull to 'ignite fierce battles' in GC

The Giro d'Italia introduces Red Bull KM intermediate sprints with time bonuses to enhance competitive dynamics.
The new format will affect tactics and strategies among leading cyclists in the tournament.
fromcyclingnews.com
3 months ago
Bicycling

'We must remain in the WorldTour to survive' - Vinokourov issues stark warning for XDS Astana

XDS Astana's survival in the WorldTour is crucial for its future, currently sitting in 21st place in UCI rankings.
fromcyclingnews.com
3 months ago
Bicycling

Ineos Grenadiers searching for second sponsor to fund return to super team status and long-term success

Ineos Grenadiers plans to continue competing beyond 2025, focusing on securing a new title sponsor to enhance their financial capabilities.
fromcyclingnews.com
4 months ago
Bicycling

'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco

Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.
fromcyclingnews.com
6 months ago
Bicycling

ProTeam born out of YouTube takes big step in pursuit of Tour de France dream

Tour de Tietema-Unibet aims to race in the Tour de France by becoming Unibet Tietema Rockets in 2025.
fromcyclingnews.com
3 months ago
Bicycling

Pure aero is back, Ridley launches the new Noah Fast 3.0

Ridley launched the Noah Fast 3.0, claiming it is the fastest bike they have ever made, focusing heavily on aerodynamics.
fromCyclingnews
2 days ago
Bicycling

Giro d'Italia adds time bonus sprints to 19 stages of 2025 race in partnership with Red Bull to 'ignite fierce battles' in GC

The Giro d'Italia introduces Red Bull KM intermediate sprints with time bonuses to enhance competitive dynamics.
The new format will affect tactics and strategies among leading cyclists in the tournament.
fromcyclingnews.com
3 months ago
Bicycling

'We must remain in the WorldTour to survive' - Vinokourov issues stark warning for XDS Astana

XDS Astana's survival in the WorldTour is crucial for its future, currently sitting in 21st place in UCI rankings.
fromcyclingnews.com
3 months ago
Bicycling

Ineos Grenadiers searching for second sponsor to fund return to super team status and long-term success

Ineos Grenadiers plans to continue competing beyond 2025, focusing on securing a new title sponsor to enhance their financial capabilities.
fromcyclingnews.com
4 months ago
Bicycling

'If there are negative responses, at least we've stayed true to what we do' - Maap makes WorldTour debut with sponsorship of Jayco AlUla and Liv AlUla Jayco

Maap introduces a unique cycling kit for Australian WorldTour teams, featuring light grey shorts, showcasing their commitment to originality and departure from cycling norms.
fromcyclingnews.com
6 months ago
Bicycling

ProTeam born out of YouTube takes big step in pursuit of Tour de France dream

Tour de Tietema-Unibet aims to race in the Tour de France by becoming Unibet Tietema Rockets in 2025.
fromcyclingnews.com
3 months ago
Bicycling

Pure aero is back, Ridley launches the new Noah Fast 3.0

Ridley launched the Noah Fast 3.0, claiming it is the fastest bike they have ever made, focusing heavily on aerodynamics.
more#cycling
Women in technology
fromAdweek
2 days ago

The espnW Summit NYC Lets Eli Lilly and Rhone Join the Game

Brands like Eli Lilly are keen to sponsor the espnW Summit NYC, indicating the growing influence of women's sports.
fromPFSN
5 days ago
Atlanta Braves

Chili's Wins Carson Hocevar's Approval for Insane 'Margarita' Marketing Stunt Ahead of Talladega | PFSN

Sponsorships are vital for sports growth, with brands like Chili's innovating their marketing strategies to engage NASCAR fans.
#poker
fromCardplayer
1 week ago
Poker

Michael Kaplan's Advantage Players: I'm With Phil

Phil Hellmuth excels as a poker ambassador, combining charisma with deep understanding of the gambling industry.
fromCardplayer
8 months ago
Privacy professionals

World Champion Boxer Carl Froch Joins CoinPoker As Ambassador

CoinPoker enhances its brand by signing boxing champion Carl Froch as an ambassador, marking deeper ties to sports and promoting poker's appeal.
Poker
fromCardplayer
1 week ago

Michael Kaplan's Advantage Players: I'm With Phil

Phil Hellmuth excels as a poker ambassador, combining charisma with deep understanding of the gambling industry.
fromCardplayer
8 months ago
Privacy professionals

World Champion Boxer Carl Froch Joins CoinPoker As Ambassador

CoinPoker enhances its brand by signing boxing champion Carl Froch as an ambassador, marking deeper ties to sports and promoting poker's appeal.
more#poker
LA Dodgers
fromDodger Blue
1 month ago

Los Angeles Dodgers Sign Multi-Year Partnership With Hakkaisan Brewery Co.

The Los Angeles Dodgers have partnered with Hakkaisan Brewery to offer their sake at Dodger Stadium.
fromESPN.com
2 months ago
Manchester United

Sources: INEOS in talks to end Spurs sponsorship

INEOS is negotiating to end its sponsorship with Tottenham amidst broader cutbacks in sports investments.
fromTechzine Global
2 months ago
Miscellaneous

Atlassian becomes title sponsor of F1 team Williams Racing

Williams F1 team has partnered with Atlassian, marking a significant milestone in the team's history and a pivotal step in its transformation.
#human-rights
Soccer (FIFA)
fromwww.nytimes.com
5 months ago

The players fighting against FIFA's Saudi Arabian oil deal: No money is worth it'

FIFA's partnership with Saudi Aramco is met with backlash from players, illustrating concerns over human rights issues and women's representation in sports.
fromwww.dw.com
6 months ago
Soccer (FIFA)

Female footballers speak out against FIFA-Saudi deal DW 10/22/2024

106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.
fromenglish.elpais.com
4 months ago
Miscellaneous

Rwanda's sports fever, a pillar of development or sportswashing?

Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.
fromwww.dw.com
2 months ago
Miscellaneous

Rwanda turning to sport to polish international image DW 02/07/2025

Rwanda's sports sponsorship is overshadowing ongoing human rights issues in the country.
Soccer (FIFA)
fromwww.nytimes.com
5 months ago

The players fighting against FIFA's Saudi Arabian oil deal: No money is worth it'

FIFA's partnership with Saudi Aramco is met with backlash from players, illustrating concerns over human rights issues and women's representation in sports.
fromwww.dw.com
6 months ago
Soccer (FIFA)

Female footballers speak out against FIFA-Saudi deal DW 10/22/2024

106 professional female footballers condemn FIFA's partnership with Aramco, viewing it as detrimental to women's football and an endorsement of human rights abuses.
fromenglish.elpais.com
4 months ago
Miscellaneous

Rwanda's sports fever, a pillar of development or sportswashing?

Rwanda is leveraging sponsorship deals with top soccer clubs to enhance its global tourism profile while facing criticism for potential human rights violations.
fromwww.dw.com
2 months ago
Miscellaneous

Rwanda turning to sport to polish international image DW 02/07/2025

Rwanda's sports sponsorship is overshadowing ongoing human rights issues in the country.
more#human-rights
fromIrish Independent
3 months ago
Miscellaneous

FAI Cup-winning club distances itself from Conor McGregor after he poses with trophy in his pub

Drogheda United distances itself from McGregor and his alcohol brands after trophy was showcased in his pub by a player relative.
fromYahoo Sports
4 months ago
Boston Red Sox

White Sox shorten ballpark's name to Rate Field

The White Sox have renamed Guaranteed Rate Field to Rate Field reflecting the mortgage company's rebranding.
fromInsideHook
4 months ago
Miscellaneous

Jameson Is Now Major League Soccer's Official Whiskey

MLS expands to 30 teams by 2025 with San Diego FC joining, and announces Jameson as the official whiskey of the league.
#chanel
fromwww.standard.co.uk
6 months ago
London

Chanel to sponsor The Boat Race from next year in long-term partnership

Chanel will sponsor The Boat Race starting in 2025, marking its first involvement in sports.
fromwww.nytimes.com
4 months ago
Digital life

After 114 Years, Chanel Gets Into Sports Sponsorship

Chanel is officially entering the sports arena by sponsoring the Boat Race, marking its first involvement in sporting events since its founding.
fromwww.standard.co.uk
6 months ago
London

Chanel to sponsor The Boat Race from next year in long-term partnership

Chanel will sponsor The Boat Race starting in 2025, marking its first involvement in sports.
fromwww.nytimes.com
4 months ago
Digital life

After 114 Years, Chanel Gets Into Sports Sponsorship

Chanel is officially entering the sports arena by sponsoring the Boat Race, marking its first involvement in sporting events since its founding.
more#chanel
fromFast Company
4 months ago
Marketing

Beer rules pro sports. Liquor brands like Grey Goose and Diageo want in

Liquor brands are strategically partnering with sports events to expand their presence, challenging beer's historical dominance in game-day consumption.
Miscellaneous
fromTime Out New York
5 months ago

NYC's much-anticipated first-ever soccer stadium officially has a name

Etihad Park, NYC's first soccer stadium, showcases a 20-year partnership with Etihad Airways, emphasizing local soccer and community engagement.
#naming-rights
fromWashington Post
7 months ago
New York Yankees

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.
fromHogs Haven
8 months ago
New England Patriots

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.
fromESPN.com
5 months ago
Miscellaneous

Astros' home to be Daikin Park; deal through '39

Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.
fromWashington Post
7 months ago
New York Yankees

The Commanders scored a naming rights deal. Why haven't the Nationals?

The Nationals are the only MLB team without a naming rights deal or jersey patch sponsorship, representing a significant loss in potential revenue.
fromHogs Haven
8 months ago
New England Patriots

The Washington Commanders have a new stadium sponsor. Welcome to Northwest Field

The Washington Commanders have secured a new naming rights deal for their stadium, switching to Northwest Stadium with a deal valued over the previous FedEx agreement.
fromESPN.com
5 months ago
Miscellaneous

Astros' home to be Daikin Park; deal through '39

Astros to rename stadium Daikin Park starting January 1, 2039, marking a significant sponsorship agreement.
more#naming-rights
#premier-league
fromwww.theguardian.com
6 months ago
Miscellaneous

Liverpool expect to make more than 60m a year from new Adidas kit deal

Liverpool anticipates over 60m annually from a new kit deal with Adidas starting 2025-26, enhancing their commercial earnings significantly.
fromESPN.com
8 months ago
English Premier League

Ed Sheeran buys stake in promoted Ipswich Town

Ed Sheeran has purchased a 1.4% stake in Ipswich Town, expressing excitement about being part of the club he has supported for years.
fromwww.theguardian.com
6 months ago
Miscellaneous

Liverpool expect to make more than 60m a year from new Adidas kit deal

Liverpool anticipates over 60m annually from a new kit deal with Adidas starting 2025-26, enhancing their commercial earnings significantly.
fromESPN.com
8 months ago
English Premier League

Ed Sheeran buys stake in promoted Ipswich Town

Ed Sheeran has purchased a 1.4% stake in Ipswich Town, expressing excitement about being part of the club he has supported for years.
more#premier-league
#barcelona
Design
fromElite Traveler
8 months ago

How Louis Vuitton Made the America's Cup the Voyage en Vogue

The Louis Vuitton 37th America's Cup showcases five challenger teams racing for the title, starting this week in Barcelona.
fromESPN.com
6 months ago
FC Barcelona

Cule-play: Barcelona unveil new logo for Clasico kit

Barcelona partners with Coldplay to feature their logo on jerseys, celebrating music's connection to football.
Collaboration reflects Coldplay's strong ties to Barcelona's recent history and culture.
Design
fromElite Traveler
8 months ago

How Louis Vuitton Made the America's Cup the Voyage en Vogue

The Louis Vuitton 37th America's Cup showcases five challenger teams racing for the title, starting this week in Barcelona.
fromESPN.com
6 months ago
FC Barcelona

Cule-play: Barcelona unveil new logo for Clasico kit

Barcelona partners with Coldplay to feature their logo on jerseys, celebrating music's connection to football.
Collaboration reflects Coldplay's strong ties to Barcelona's recent history and culture.
more#barcelona
from24/7 Wall St.
6 months ago
Miscellaneous

The Highest-Paid American Athletes Who Competed in the Olympics

Winning a medal can bring significant financial rewards, but for many athletes, it's about achieving excellence on the world stage.
fromElite Traveler
7 months ago
NYC LGBT

Eclipse & Soda by Mount Gay Rum

Mount Gay Rum has extended its partnership with the West Indies Cricket team, celebrating their shared Caribbean heritage.
fromFanSided
7 months ago
Alternative medicine

Emirates is not only a sponsor at the U.S. Open but also launching 'Force for Good' program during finals weekend

Emirates' renewed sponsorship of the U.S. Open emphasizes community impact through youth tennis initiatives, including refurbishing local courts and supporting training programs.
fromWashington Post
8 months ago
AC Milan

Commanders sign stadium naming rights deal with Northwest Federal Credit Union

The Commanders' stadium is now named Northwest Stadium under a new multiyear agreement with Northwest Federal Credit Union.
fromThe Drum
11 months ago
Marketing

Rishi Sunak missed an open goal on vape marketing

Vaping regulations should be included in the UK PM's anti-smoking efforts, particularly targeting shirt sponsorship in football.
fromAdExchanger
10 months ago
Marketing

Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women's Sports | AdExchanger

Marketers need to engage sports fans outside traditional media, turning to video games like Fortnite for innovative sponsorships.
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