"Snapchat launched a new suite of ad options to help brands tap into the rising popularity of cricket in the app. Its Cricket in a Snap tools offer exclusive access, themed AR activations, live score updates and more as part of a brand promotion targeting cricket season."
"Cricket is now the most popular sport in the app and has continued to gain momentum as Snapchat usage has grown in India, with the platform reporting in July that it had reached a new regional milestone of more than 250 million India-based users."
"Snapchat's new API offering will enable AR creators to incorporate live sports data into their AR effects, which will allow brands to include score updates within branded Lenses. AR Fan Zones include Locker Room and Nets Practice experiences, which can also be sponsored by brands."
Snapchat introduced a comprehensive advertising suite called Cricket in a Snap designed to enable brands to engage with cricket enthusiasts on the platform. The tools leverage cricket's status as the most popular sport on Snapchat, particularly in India where the platform has surpassed 250 million users. The suite includes Live Sports API for real-time score integration into AR effects, AR Fan Zones featuring team-sponsored experiences, Surface Tracking for immersive arena-based branded content, AR Bar Branded Lenses, Post Capture Stickers with location-based sponsorships, and partnerships between brands and Snap Stars for hashtag-driven content creation.
Read at www.socialmediatoday.com
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