#snapchat-advertising

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#digital-marketing #app-installs #ar-specs #digital-goods-marketplace #media-measurement #ad-attention
Gadgets
fromSocial Media Today
1 week ago

Snapchat's CEO Outlines the Difficult Path Forward for the App

Snapchat's ad updates increased app installs by 25% and unique converters by 18%, while Specs aim to replace screens and enable a global digital goods marketplace.
E-Commerce
fromMarketing Dive
2 months ago

DoubleVerify, IAS develop attention measurement solutions for Snap

DoubleVerify and IAS launch tools to measure ad attention on Snapchat, aiding marketers in understanding consumer engagement.
Digital life
fromSocial Media Today
2 months ago

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.
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