"The Los Angeles Dodgers have agreed to a deal with fashion giant Uniqlo to become Dodger Stadium's official field presenting partner, multiple sources tell The Athletic. An official announcement is expected before Opening Day. It's the first time in the 64-year history of Dodger Stadium that there will be a sponsor attached to the ballpark in this way."
"What Uniqlo is buying is the naming rights for the playing field (together with all the other sponsorship stuff), which is a bit of an okey-doke way of the Dodgers getting to have their cake and eat it, too. The Athletic reports that it'll probably be called Uniqlo Field at Dodger Stadium."
"It's something many folks have speculated about the historic franchises at historic ballparks doing, since - for example - the Chicago Cubs are never going to change the name of Wrigley Field to some sponsor's name. But would they ever do Coca-Cola Park at Wrigley Field, or whatever? Harder to say."
The Los Angeles Dodgers have agreed to a partnership with Uniqlo, a Japanese fashion giant, to become Dodger Stadium's official field presenting partner. This marks the first time in Dodger Stadium's 64-year history that the ballpark has had a sponsor attached to it. The field will be called Uniqlo Field at Dodger Stadium, allowing the Dodgers to maintain the historic stadium name while monetizing the field naming rights. The specific financial terms and duration of the deal have not been disclosed. This sponsorship arrangement represents a creative approach that other historic franchises at iconic ballparks may consider, though it raises questions about the commercialization of historic sports venues.
Read at Bleacher Nation
Unable to calculate read time
Collection
[
|
...
]