"When we , specifically brands that we want to associate ourselves with to uplift the Paze brand... we first look at the value that the organization brings, and does that align with our values at Paze," Serge Elkiner, Paze's general manager, told American Banker. The Early Warning Service subsidiary signed a multi-year partnership with NYC FC to be the franchise's official digital wallet and online checkout provider and a founding franchise partner of the club's forthcoming stadium, Etihad Park, beginning in 2026."
"Paze will also be showcased on club channels and throughout the venue, which is expected to open in the first half of 2027. It has the naming rights to City Square, a 40,000 square foot space in the stadium that opens to the outside year round and houses local food and beverage businesses from the five boroughs in New York."
Paze, Early Warning Service's digital wallet and online checkout platform, signed a multi-year deal with New York City FC to serve as the club's official online checkout and digital wallet and to be a founding franchise partner of Etihad Park beginning in 2026. The partnership grants Paze naming rights to City Square, a 40,000-square-foot year-round space showcasing local food and beverage businesses. Paze will be promoted across club channels and throughout the venue. The move is part of a broader push to raise brand awareness and position Paze as a trusted, household payments option.
Read at American Banker
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