"This collection represents the next chapter of Hellmann's ambition to be synonymous with game day culture-bringing the worlds of food, football, and fashion together in one bold statement."
"Gone are the days of "no white after Labor Day." Hellmann's is embracing the fresh, playful spirit of fall with a head-turning three-piece denim set that includes a hat, jacket, and pants, all finished in the brand's signature creamy hue."
""The tunnel walk is my runway and a place I get to express mysel"
House of Hellmann's is a limited-edition all-denim capsule that blends food, football, and fashion into a three-piece set: hat, jacket, and pants finished in the brand's signature creamy hue. Each garment incorporates subtle nods to the Hellmann's ribbon logo. The collection challenges outdated style rules and positions the brand as central to game day culture, extending influence from recipes to personal style. The debut will occur in the NFL pre-game tunnel walk, with New York Giants linebacker Kayvon Thibodeaux wearing a custom look by Zero Waste Daniel styled by Kyle Smith. The release ties seasonal playfulness to brand identity.
Read at stupidDOPE | Est. 2008
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