#athlete-branding

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fromIndependent
2 days ago

'Who does this fella think he is!' - David Clifford on reluctance to launch own-branded merchandise and why he said yes

Personalized clothing brands have traditionally been the domain of global superstars, athletes who have transcended club and country loyalties, such as Lionel Messi and Cristiano Ronaldo.
Liverpool FC
LA Lakers
fromFast Company
1 month ago

How Luka Doncic of the L.A. Lakers made himself the MVP of personal branding

Luka Dončić launched 77X to create a direct connection with fans, merging content, commerce, and community under his personal brand.
#eileen-gu
fromFortune
2 months ago
Skiing

Gen Z Olympic skier Eileen Gu is balancing school, sports and brand deals-she's already worth over $20 million and earns more than Naomi Osaka | Fortune

fromFortune
2 months ago
Skiing

Gen Z Olympic skier Eileen Gu is balancing school, sports and brand deals-she's already worth over $20 million and earns more than Naomi Osaka | Fortune

more#eileen-gu
#sports-marketing
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fromFast Company
6 months ago

How Alexis Ohanian's all-women track and field league is tapping into a growing demand for women's sports

Ohanian is perhaps best known as the cofounder of Reddit, but he's also an investor who's made no secret of his interest in investing in sports. During a press event in New York City this week, he said the idea for Athlos came to him while watching the Olympics, during which millions of people tune in to watch track and field events. His logic: Why not try to tap into that audience outside of larger events?
Women
#nil
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Chicago White Sox
fromYahoo Sports
10 months ago

Michigan State basketball PG Jeremy Fears throws out first pitch at Chicago White Sox game

Jeremy Fears Jr. joins the Chicago White Sox's CHISOX Athletes NIL program, enhancing his visibility and branding opportunities.
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