#performance-marketing
#performance-marketing

1 week ago

Advertisers expand affiliate efforts as creator marketing matures

Marketers prioritize accountability in creator marketing, leading to growth in affiliate creator programs.

2 weeks ago

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

Retail media is evolving into a strategic priority for advertisers and agencies in Europe.

fromAdExchanger

3 weeks ago

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?

Marketing

E-Commerce

3 weeks ago

WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

Non-endemic commerce media expands advertising reach beyond products directly sold on the site, leveraging high-intent traffic for better outcomes.

E-Commerce

fromAdExchanger

4 weeks ago

When Did Ad Tech Get So Obsessed With Outcomes, Anyway? | AdExchanger

Outcomes-based advertising is a crucial trend in CTV, emphasizing metrics linked to business success.

3 weeks ago

Beyond brand versus performance: LinkedIn's playbook for full-funnel growth

Shifting from vanity metrics to commercial impact is essential for effective marketing.

fromRetail Dive

Marketing that thinks for itself: Why agentic AI is the new cornerstone of growth

Today's retail leaders are embracing the power of Agentic AI, allowing for smarter systems and achieving faster growth by relinquishing control in marketing strategies.

Marketing tech

No admin fees, value-based models, guaranteed results: A new era of agency contracts

Agencies are adapting to tighter budgets by changing their pricing and performance models.

There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.

fromModern Retail

'Little things you can do to build an edge': Meta is pushing brands and marketers to trust its AI tools while promising them more control

Meta's recent announcements focus on enhancing its AI-driven advertising tools, emphasizing capabilities like Value Optimization and new generative AI features for more targeted marketing.

Marketing tech

Taboola Launches Predictive Audiences as Part of Realize Offering

Taboola's Predictive Audiences optimizes targeting by leveraging AI for efficient, privacy-centric marketing, aiding advertisers in identifying high-converting users.

fromTheWrap

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.

Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

"CTV can support and amplify your performance marketing efforts, acting as the ultimate funnel driver to attract new customers and enhance existing channels."

Marketing tech

#advertising

Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

fromForbes

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

8 months ago

Marketing

How Pinterest got advertisers to spend more budget on the platform

Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

fromForbes

The Importance Of An Integrated Approach To Marketing

There is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.

8 months ago

Marketing

How Pinterest got advertisers to spend more budget on the platform

more#advertising

fromAdweek

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."

Marketing tech

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.

Understanding attribution misconceptions is critical for marketing executives.

Performance marketing can mislead if based solely on attributed outcomes.

#marketing-strategy

Marketing

How to prove the value of brand marketing without sacrificing ROI | MarTech

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'

Marketing

How to prove the value of brand marketing without sacrificing ROI | MarTech

How smarter measurement can fix marketing's performance trap | MarTech

Short-term marketing focus damages brands, creating a cycle of diminishing returns known as the 'doom loop.'

more#marketing-strategy

#digital-advertising

Marketing tech

How publishers drive meaningful performance with vendor partnerships

Navigating digital advertising complexity requires deeper partnerships, not just technology adoption.

Understanding business goals is crucial for publishers to achieve meaningful performance outcomes.

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.

How publishers drive meaningful performance with vendor partnerships

Navigating digital advertising complexity requires deeper partnerships, not just technology adoption.

Understanding business goals is crucial for publishers to achieve meaningful performance outcomes.

fromwww.socialmediatoday.com

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.

more#digital-advertising

#pinterest

Marketing tech

Pinterest Shares Tips on How to Maximize its Automated Performance+ Ads

fromwww.socialmediatoday.com

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

Pinterest transitions its advertising strategy from brand marketing to performance marketing, enhancing revenue growth.

Marketing tech

Pinterest Shares Tips on How to Maximize its Automated Performance+ Ads

How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins

Pinterest transitions its advertising strategy from brand marketing to performance marketing, enhancing revenue growth.

Marketing tech

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.

An advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

Integrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.

An advertiser's guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

Integrating branding and performance marketing channels can enhance efficiency and effectiveness, addressing common challenges faced by marketers.

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation

iProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.

fromSkift

SCOOP: Expedia Laid Off Hundreds of Marketers Ahead of Reorg

Expedia Group is laying off hundreds from its marketing teams worldwide as part of a reorganization effort.

The layoffs will mainly affect content creation staff across major cities.

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.