"More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data."
""Fifty-two percent more impressions, 38% more leads, and 8% lower CPMs overall," added Fabrice Beer-Gabel, senior vice-president, strategy & partnerships at Intent IQ. "Using audience amplification expands an audience and can reach users across every possible touchpoint. But it's not just about reach, it delivers performance too. And it offers a golden triangle of scale, accuracy and interoperability - all are essential.""
More than 200 million people sit in the shadows of addressability, including 150 million iPhone users. A collaboration combined Intent IQ's data enrichment and TransUnion's audience data to engage previously un-targetable users, driving almost 40% more conversions while delivering a cost-per-lead 44% below the advertiser's target. Audience amplification expanded reach by 52% more impressions, produced 38% more leads, and reduced CPMs by 8%. Across 23 advertisers spending $1.5 billion, adding multiple audiences produced a 97% lift for the worst-performing audiences. Identity resolution plus high-quality data restored scale, accuracy, and interoperability to deliver measurable performance.
#addressability #identity-resolution #audience-amplification #data-enrichment #performance-marketing
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]