fromMarTech2 months agoIs your CRM lying to you? The hidden costs of dirty B2B data | MarTechB2B marketers must prioritize data hygiene to meet rising buyer expectations and deliver impactful results.
Marketing techfromMarTech3 months ago5 tips for marketers planning to evaluate B2B data vendors | MarTechClean data is essential for effective B2B sales and marketing.Ongoing data enrichment and hygiene are strategic necessities.Defining goals before vendor engagement is crucial.Integration with tech stack is critical for data solutions.
Marketing techfromThe Drum4 months agoHow brands can revolutionize their data enrichment strategy with gamificationGamification can enhance data enrichment, leading to improved personalization in marketing.