#data-enrichment

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#marketing-strategy #addressability #identity-resolution #audience-amplification #performance-marketing
fromThe Drum
56 minutes ago

Cookieless collaboration boosts conversions by 41%

More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data.
Marketing
Education
fromeLearning Industry
1 week ago

Why EdTech Companies Need Data Enrichment To Drive Smarter AI-Powered Learning

Enriched educational data enables AI-driven eLearning platforms to build contextual learner profiles and deliver personalized, culturally relevant, accessibility-aware learning experiences.
Marketing tech
fromMarTech
4 months ago

Is your CRM lying to you? The hidden costs of dirty B2B data | MarTech

B2B marketers must prioritize data hygiene to meet rising buyer expectations and deliver impactful results.
Marketing tech
fromMarTech
4 months ago

5 tips for marketers planning to evaluate B2B data vendors | MarTech

Clean data is essential for effective B2B sales and marketing.
Ongoing data enrichment and hygiene are strategic necessities.
Defining goals before vendor engagement is crucial.
Integration with tech stack is critical for data solutions.
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