#ctv-advertising tag

Marketing tech

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

1 week ago

Television

Future of TV Briefing: CTV ad buyers say 'the math isn't mathing' with sell-side shadiness, ad tech fees

Marketing tech

Ad tech's IPO dreams are stirring again - MNTN just made them look a bit more real

MNTN's IPO signals momentum in ad tech, despite the challenges it faces compared to competitors.

more#ad-tech

1 week ago

Despite growth, CTV is 'not a perfect science,' making it hard to justify prices

"They [clients] may not be used to seeing every layer of the ad tech fees. You have things like data, supply, and other ad tech fees, and it just gets compounded... and can be upwards of 15-to-40% of your media when you use certain platforms."

E-Commerce

fromExchangewire

2 weeks ago

Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation

Adform partners with Airtory to enhance CTV ad engagement through innovative interactive components and programmatic efficiency.

Television

3 weeks ago

Future of TV Briefing: A preview of Digiday's CTV Advertising Strategies event

The CTV Advertising Strategies event will address the evolving landscape of TV advertising and current market dynamics.

Why there's a CPM slump in a growing CTV market

We've seen CPMs drop year over year,

Media industry

Amazon and Roku kick of Cannes Lions with DSP tie-up

The integration lets advertisers access an estimated 80 million authenticated U.S. CTV households via a unified shared identifier across Roku and Fire TV platforms.

Marketing tech

fromExchangewire

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.

Marketing tech

fromYahoo Finance

Amazon.com (AMZN) Turns Up the Heat in CTV Ad Wars With Fresh DSP Discounts

Amazon is strategically pushing into advertising, particularly the DSP market, offering discounts to draw in marketers.

fromMarTech

How to integrate CTV with other PPC channels for a full-funnel growth loop | MarTech

"CTV can support and amplify your performance marketing efforts, acting as the ultimate funnel driver to attract new customers and enhance existing channels."

Marketing tech

fromForbes

The Next Big CTV Trends: What Advertisers Need To Know To Stay Ahead Of The Curve

CTV advertising is evolving with AI and shoppable ads, emphasizing the need for adaptation and interactivity in marketing strategies.

Media industry