#ctv-advertising

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Marketing tech
fromAdweek
1 month ago

MNTN Is Selling Ryan Reynolds' Agency Maximum Effort, SEC Filing Shows

MNTN is divesting Maximum Effort but intends to continue a creative partnership, while preparing for an IPO.
#marketing-trends
fromDigiday
4 months ago
Marketing

How consumer purchase insights unlock the potential of CTV and retail media

CTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.
Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.
fromMarTech
9 months ago
Marketing

Microsoft Ads releases AI-powered asset recommendations for video and display ads | MarTech

AI-powered asset recommendations can enhance scale and efficiency in ad creation for various formats, including video and CTV.
fromDigiday
4 months ago
Marketing

How consumer purchase insights unlock the potential of CTV and retail media

CTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.
Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.
fromMarTech
9 months ago
Marketing

Microsoft Ads releases AI-powered asset recommendations for video and display ads | MarTech

AI-powered asset recommendations can enhance scale and efficiency in ad creation for various formats, including video and CTV.
more#marketing-trends
#revenue-growth
fromAdExchanger
5 months ago
Marketing tech

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.
fromAdExchanger
5 months ago
Marketing tech

Magnite's CTV And Curation Businesses Are Both Growing Rapidly | AdExchanger

Magnite's CTV advertising revenue surged by 23% YoY, driven by increased programmatic adoption among major players.
fromAdExchanger
5 months ago
Marketing tech

The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchanger

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.
fromAdExchanger
5 months ago
Marketing tech

Magnite's CTV And Curation Businesses Are Both Growing Rapidly | AdExchanger

Magnite's CTV advertising revenue surged by 23% YoY, driven by increased programmatic adoption among major players.
more#revenue-growth
#roku
fromAdweek
7 months ago
Marketing

Roku Positions New Ads Manager as One-Stop Buying Solution

Roku Ads Manager simplifies self-service CTV advertising, allowing marketers to optimize performance and access inventory directly.
fromExchangewire
7 months ago
Marketing

Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta's Latest EU Compliance Updates - ExchangeWire.com

Fubo introduces The Triple Play, enhancing ad visibility with interactive video options.
Roku partners with Currys for targeted advertising across streaming platforms.
Meta updates WhatsApp and Messenger to improve interoperability and compliance with EU regulations.
fromDigiday
11 months ago
Marketing

How CTV platforms are pushing non-traditional ad formats - but not too far

Home screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials.
fromAdweek
7 months ago
Marketing

Roku Positions New Ads Manager as One-Stop Buying Solution

Roku Ads Manager simplifies self-service CTV advertising, allowing marketers to optimize performance and access inventory directly.
fromExchangewire
7 months ago
Marketing

Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta's Latest EU Compliance Updates - ExchangeWire.com

Fubo introduces The Triple Play, enhancing ad visibility with interactive video options.
Roku partners with Currys for targeted advertising across streaming platforms.
Meta updates WhatsApp and Messenger to improve interoperability and compliance with EU regulations.
fromDigiday
11 months ago
Marketing

How CTV platforms are pushing non-traditional ad formats - but not too far

Home screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials.
more#roku
fromAdExchanger
8 months ago
Marketing tech

Unlocking The Potential Of Programmatic CTV For Publishers | AdExchanger

Live sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.
#political-advertising
Marketing
fromAxios
8 months ago

Dems outspending GOP nearly 2x on presidential race

Democrats prioritize digital ad spend over traditional TV ads, targeting specific populations for fundraising and list-building.
fromDigiday
8 months ago
Marketing

As political ad spend faucet opens, CTV media stands to be a major winner

Political advertising spend is significantly increasing for the 2024 election, particularly through Connected TV (CTV) methods.
Marketing
fromAxios
8 months ago

Dems outspending GOP nearly 2x on presidential race

Democrats prioritize digital ad spend over traditional TV ads, targeting specific populations for fundraising and list-building.
fromDigiday
8 months ago
Marketing

As political ad spend faucet opens, CTV media stands to be a major winner

Political advertising spend is significantly increasing for the 2024 election, particularly through Connected TV (CTV) methods.
more#political-advertising
fromExchangewire
8 months ago
Marketing

Hawk, an Azerion Company, Selects Veritonic for Audio Attribution

Veritonic's Audio Attribution solution helps Hawk track and measure audio, podcast, and CTV ads' performance, providing insights for optimizing campaigns and maximizing ROI.
fromDigiday
11 months ago
Marketing

Brands are rethinking their CTV strategies as the channel matures

CTV is becoming a reliable and lucrative advertising channel for brands and advertisers.
#programmatic-advertising
fromAdExchanger
11 months ago
Marketing tech

Magnite Makes Its Case As A Differentiated SSP | AdExchanger

Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.
fromAdExchanger
11 months ago
Marketing tech

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
fromAdExchanger
11 months ago
Marketing tech

Magnite Makes Its Case As A Differentiated SSP | AdExchanger

Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands.
fromAdExchanger
11 months ago
Marketing tech

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
more#programmatic-advertising
fromAdExchanger
9 months ago
Marketing

75% Of All CTV Transactions Are Programmatic | AdExchanger

Digital video ad spend is shifting towards performance-driven metrics like sales and business outcomes.
Marketing
fromMarketing Dive
10 months ago

Disney deepens CTV strategy with new shoppable formats, 'advergaming'

Disney introduces new ad formats like advergaming and sync, leveraging QR codes and graphics to enhance CTV advertising.
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