#performance-advertising

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Marketing
frommarkets.businessinsider.com
6 days ago

ANS Warsaw 2026 Announces Private Networking Gathering for Affiliate Marketing Professionals

ANS Warsaw 2026 is a private networking event on April 1, 2026, bringing together 300+ affiliate marketing and performance advertising professionals for informal partnership discussions in a restaurant setting.
Marketing tech
fromExchangewire
2 weeks ago

Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads & NBCUniversal Veteran to Lead Global Sales & Partnerships

Taboola hired Krishan Bhatia as chief business officer to lead global sales and partnerships, driving revenue growth across its advertising platforms and AI products.
#ctv-advertising
fromBusiness Insider
1 month ago

Get ready for an adtech IPO rebound

Liftoff provides a software development kit that app developers install in their apps in order to sell advertising, and a product for advertisers that uses machine learning to help them target high-quality mobile users. It grew revenue by 30% year over year to $491 million in the nine months that ended September 30. The company reported $263.3 million in adjusted earnings - a 54% margin - and a net loss of $25.6 million in that period.
Marketing tech
Marketing tech
fromExchangewire
4 months ago

Taboola Announces Strong Momentum for Realize, Expects to Pay Over $1.5bn to Publishers & OEMs in 2025

Taboola expanded Realize to deliver AI-powered display inventory across major publishers and expects to pay over $1.5bn to publishers and OEMs in 2025.
Marketing tech
fromForbes
5 months ago

With AI, Every Channel Can Be A Performance Channel (Yes, Even CTV)

AI enables measurable performance tracking across all digital channels, collapsing the traditional divide between performance and awareness advertising.
Marketing tech
fromExchangewire
5 months ago

Taboola Partners with JOE Media Group to Boost User Engagement

JOE Media Group increased average monthly revenue by 40% by integrating Taboola's Feed, Mid-Article, Explore More, and Newsroom products to grow audience and engagement.
#taboola
Marketing
fromThe Drum
8 months ago

Durable or disrupted: why only bold brands will survive the AI era

The lasting advantage for brands is built on authenticity, trust, and meaningful consumer relationships.
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