"Non-endemic commerce media allows brands to advertise on platforms that don’t sell their products, expanding their reach and monetizing high-intent traffic."
"With the rise of performance-driven advertising and rising acquisition costs, non-endemic commerce media offers a necessary alternative for brands seeking better ROI."
"E-commerce brands hold valuable first-party data and high-intent traffic that advertisers can access through non-endemic commerce media partnerships."
"This form of media allows advertisers to directly target consumers by contextual relevance rather than solely relying on traditional advertising spaces."
Non-endemic commerce media enables brands to place ads on platforms that do not sell their products, enhancing reach and facilitating monetization of high-intent traffic. As acquisition costs rise and traditional channels yield diminishing returns, advertisers seek effective alternatives. This advertising strategy thrives on the first-party data available from e-commerce brands, providing access to valuable consumer insights. Non-endemic ads can target consumers in contextual scenarios, effectively broadening the audience for both brands and merchants and driving revenue opportunities across various sectors.
Read at Digiday
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