#first-party-data

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#digital-marketing
Marketing
fromSkift
8 months ago

How Travel Brands Can Drive Bookings From Anonymous Visitors

Travel brands must prioritize first-party data to enhance marketing strategies and consumer loyalty.
Personalization is key in converting anonymous web visitors into engaged customers.
fromDigiday
5 days ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromForbes
5 months ago
Marketing

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
fromDigiday
5 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
fromExchangewire
1 week ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.
fromMarTech
5 months ago
Data science

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
Marketing
fromSkift
8 months ago

How Travel Brands Can Drive Bookings From Anonymous Visitors

Travel brands must prioritize first-party data to enhance marketing strategies and consumer loyalty.
Personalization is key in converting anonymous web visitors into engaged customers.
fromDigiday
5 days ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

Google's decision to keep third-party cookies has mixed effects for publishers, driving focus on first-party data.
First-party data is increasingly viewed as vital for ad revenue growth, indicating a shift in industry practices.
fromForbes
5 months ago
Marketing

Council Post: How Non-Retail Businesses Can Expand The Reach Of Commerce Media

Retail media is evolving rapidly, with extensive opportunities for non-retail sectors to harness first-party data for marketing.
fromDigiday
5 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
fromExchangewire
1 week ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

Marketers need adaptable tools to navigate varying privacy regulations while ensuring compliant data onboarding and activation.
fromMarTech
5 months ago
Data science

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
more#digital-marketing
#data-collaboration
fromDigiday
2 weeks ago
Marketing tech

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
fromExchangewire
2 months ago
Marketing

LiveRamp Partners with Ocado Ads to Launch Audience+

LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
fromDigiday
2 weeks ago
Marketing tech

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
fromExchangewire
2 months ago
Marketing

LiveRamp Partners with Ocado Ads to Launch Audience+

LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
more#data-collaboration
#digital-advertising
fromMarketing Dive
1 month ago
Media industry

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
fromExchangewire
5 months ago
Marketing

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.
fromAdExchanger
7 months ago
Marketing tech

Google Ads Will Now Use A Trusted Execution Environment By Default | AdExchanger

Advertisers need to responsibly manage first-party data to adapt to growing privacy concerns in the digital ad landscape.
Media industry
fromMarketing Dive
1 month ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
fromExchangewire
5 months ago
Marketing

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.
fromAdExchanger
7 months ago
Marketing tech

Google Ads Will Now Use A Trusted Execution Environment By Default | AdExchanger

Advertisers need to responsibly manage first-party data to adapt to growing privacy concerns in the digital ad landscape.
more#digital-advertising
#marketing-strategies
Marketing tech
fromForbes
1 month ago

6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Retailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
fromAdExchanger
6 months ago
Marketing

Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here | AdExchanger

Snapchat has successfully leveraged subscription models in social media, growing to 11 million subscribers, indicating a significant market shift towards paid platforms.
Marketing tech
fromForbes
1 month ago

6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Retailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
fromAdExchanger
6 months ago
Marketing

Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here | AdExchanger

Snapchat has successfully leveraged subscription models in social media, growing to 11 million subscribers, indicating a significant market shift towards paid platforms.
more#marketing-strategies
#ad-tech
fromDigiday
2 months ago
Marketing tech

Amid uncertainty, ad tech mavens turn to startups

Ad tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.
fromExchangewire
6 months ago
Marketing

Weborama Integrates First-id into its Data Intelligence Platform

Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
fromDigiday
2 months ago
Marketing tech

Amid uncertainty, ad tech mavens turn to startups

Ad tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.
fromExchangewire
6 months ago
Marketing

Weborama Integrates First-id into its Data Intelligence Platform

Weborama enhances ad technology by integrating First-id for better audience targeting and performance measurement in a cookieless environment.
more#ad-tech
fromMarTech
2 months ago
Business intelligence

Did Meta just launch a CDP with Signals Gateway? | MarTech

Meta's Signals Gateway is designed to optimize the use of first-party data for businesses, emphasizing control and privacy.
#advertising-technology
fromDigiday
3 months ago
Marketing

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.
fromExchangewire
11 months ago
Marketing

Captify Launches Search-a-Like Audience Technology

Brands can maximize first-party data with Captify's Search-a-Like audiences tool.
fromDigiday
3 months ago
Marketing

Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

Companies in Europe are enhancing user experiences through omnichannel strategies, first-party data, and AI-driven insights for better targeting.
fromExchangewire
11 months ago
Marketing

Captify Launches Search-a-Like Audience Technology

Brands can maximize first-party data with Captify's Search-a-Like audiences tool.
more#advertising-technology
fromExchangewire
3 months ago
Marketing

"The CTV environment is particularly challenging": Samba TV's Jay Fowdar on Omni-channel Effectiveness

First-party data leveraging TV viewership can optimize omni-channel planning, revealing effective targeting opportunities across multiple media.
Geo data enables a common framework in fragmented omni-channel environments, leading to improved audience identification and media investment optimization.
#ecommerce
fromAdweek
8 months ago
Marketing

16 Retail Media Execs to Watch From Home Depot to Chase

Retail media is rapidly expanding as companies leverage first-party data to monetize advertising opportunities.
Amazon's dominance in retail media significantly outpaces competitors, capturing the majority of advertising spend.
fromPractical Ecommerce
3 months ago
Business intelligence

New Ecommerce Tools: January 2, 2025

Sitoo Payments streamlines payment management for retailers by integrating POS with advanced processing.
fromAdweek
8 months ago
Marketing

16 Retail Media Execs to Watch From Home Depot to Chase

Retail media is rapidly expanding as companies leverage first-party data to monetize advertising opportunities.
Amazon's dominance in retail media significantly outpaces competitors, capturing the majority of advertising spend.
fromPractical Ecommerce
3 months ago
Business intelligence

New Ecommerce Tools: January 2, 2025

Sitoo Payments streamlines payment management for retailers by integrating POS with advanced processing.
more#ecommerce
#programmatic-advertising
fromExchangewire
7 months ago
Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
fromwww.exchangewire.com
5 months ago
Marketing tech

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.
fromExchangewire
7 months ago
Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
fromwww.exchangewire.com
5 months ago
Marketing tech

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.
more#programmatic-advertising
fromAdExchanger
6 months ago
Marketing tech

Lockr Is Taking On Data Partner Contract Liability So Publishers Don't Have To | AdExchanger

Publishers struggle with efficiently integrating multiple data tools due to engineering resource constraints and complex legal obligations.
#third-party-cookies
fromMarTech
8 months ago
Marketing tech

It's time to re-think our rejection of third-party cookies | MarTech

The transition to first-party data is important, but third-party cookies still have significant relevance and utility in web browsing.
fromDigiday
1 year ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.
fromMarTech
8 months ago
Marketing tech

It's time to re-think our rejection of third-party cookies | MarTech

The transition to first-party data is important, but third-party cookies still have significant relevance and utility in web browsing.
fromDigiday
1 year ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.
more#third-party-cookies
fromDigiday
8 months ago
Marketing

Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share

Warner Bros. Discovery aims to enhance CTV ad relevance with its first-party data platform, encouraging increased ad spend from advertisers.
fromMarTech
8 months ago
Data science

Why first-party data still reigns even with Google keeping third-party cookies | MarTech

First-party data is still crucial despite changes in cookie policies.
fromDigiday
9 months ago
Marketing

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecation

Media agencies are advised to focus on generating quality first-party data in lieu of third-party cookies amidst privacy concerns.
fromAdExchanger
11 months ago
Artificial intelligence

RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results | AdExchanger

First-party data can enhance generative AI marketing applications by providing personalized insights, ad copy, and creatives.
Using tools like retrieval augmented generation pipelines (RAG) enables the incorporation of first-party data to improve AI-enabled campaigns.
fromSocial Media Today
11 months ago
Marketing

Snap Announces Partnership With Datahash on CAPI Integration

Datahash setups require minimal time and no coding, contrasting with the complexities of implementing CAPI for advertisers.
fromThe Drum
11 months ago
Marketing

8 insights about the future of addressability & measurement post-cookie from The Drum Live

The increasing importance of first-party data strategies.
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