#first-party-data

#first-party-data

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.

The goal is to match Ocado's shopper data with the publishers' audience behavioral and contextual data to unlock more granular ad targeting for advertisers.

First-party data is becoming more and more important... the consequences of things going wrong with that data are more important than ever.

"StackAdapt's new email marketing and Data Hub solutions empower marketers to unify their efforts, linking ad tech and martech for seamless execution and efficiency."

Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance, ensuring marketing strategies are not only effective but also ethical.

Identity is critical for publishers' monetization strategies, impacting how effectively they package and sell inventory, leading to increased revenue growth.

In an era when most companies' pitch decks will rely heavily on AI and LLMs, it's the data that trains them which will be key.

Creating a Permutive marketplace built on Index is an exciting opportunity to showcase the value of premium publisher first-party signals for effective audience targeting, ” said Jay Stevens, chief commercial officer at Permutive. “With 70% of the open internet without cookies, this partnership enables future-proofed first-party signal curation, delivering wider reach and better outcomes for both publishers and advertisers.”

Cookies are necessary because the internet was built on anonymous, stateless connections. Without cookies, every page request would be seen as a new, anonymous visitor.

Warner Bros. Discovery's AIM platform enables advertisers to target audiences based on first-party data across various media, enhancing the relevancy of their CTV ads.