In this episode of Playbook Broken, Matthew Kay discusses the rapid evolution of SEO, influenced by AI technology and shifting user behaviors. Traditional SEO techniques are falling out of favor, with new platforms such as TikTok taking precedence. The episode highlights the challenges of maintaining meaningful optimizations in this changing landscape, referred to as 'nihilist SEO.' Other topics include the pitfalls of performance marketing and the necessity of brand-building strategies in modern marketing to adapt to these transformations.
The conversation covers the rise of new search platforms like TikTok, the pitfalls of performance marketing and the importance of brand building in the current landscape.
We're going to discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete.
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