"Why Use Twitter? People go to Twitter to share what they know and learn in return. Twitter users are hungry for new ideas, opportunities, information, services, and products. If your business is not part of this exchange, you're leaving two huge opportunities untouched: growing your business and improving it. Business of all sizes use Twitter for a variety of reasons, from marketing to customer service. The way you use Twitter will vary based on your goal, discussed in more detail below."
"Define Your Purpose and Goals Why is your business on Twitter? If the primary (or only) reason is to drive traffic to your website, you need to rethink your strategy. The Twitter community values interaction with real people. If the only thing you're adding to the conversation is a push to visit your website, you aren't going to have a strong and valuable reputation on Twitter."
Twitter enables businesses to share knowledge, learn from users, and connect with audiences seeking new ideas, opportunities, information, services, and products. Presence on Twitter supports both business growth and operational improvement. Businesses of all sizes use Twitter for marketing, customer service, hiring, and internal communication depending on goals. Successful use requires a clear purpose beyond merely driving website traffic. The Twitter community rewards genuine interaction with real people rather than constant promotional pushes. Businesses that listen, engage, and address specific needs can leverage Twitter to find employees, improve customer feedback loops, and enhance communication.
Read at PCMAG
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