Sisters Misbah and Farah Uraizee launched Nectar Social AI, a marketing technology platform that raised $10.6 million to reshape social media advertising. Their platform aims to help brands effectively engage consumers by leveraging AI for personalized interactions and social listening. By focusing on community management and revenue attribution, they intend to challenge traditional digital marketing practices, with potential global sales in the segment projected to reach $3 trillion by 2026. This funding reflects investor confidence in innovative marketing strategies that emphasize real customer engagement rather than conventional ad placements.
The Uraizees aim to create a unique social operating system that integrates social listening, community management, and revenue attribution, offering a comprehensive tool for brands.
Their two-pronged strategy focuses on positioning brands prominently on social media and customizing AI conversations to enhance consumer purchasing decisions.
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