#omnichannel-strategies

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Marketing tech
fromExchangewire
1 month ago

Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

Taptap Digital's Total Retail solution enhances FMCG marketing by integrating location intelligence for improved retail outcomes.
Marketing tech
fromAdweek
2 months ago

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
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