"On this week's Modern Retail Podcast, senior reporter Melissa Daniels is joined by executive editor Anna Hensel. First, they discuss Affirm's new rollout with Apple Pay to provide its buy-now, pay-later services in-store. Then they unpack the trend of paper coupons making a comeback in some retail environments, with Kroger announcing it has been bringing back paper coupons to help appeal to value-minded shoppers or those who aren't comfortable with more digital savings programs."
"Then, on this week's featured segment, Hensel is joined by Digiday's senior marketing reporter, Kimeko McCoy, to talk about the rise of retail media. Retailers are in search of more ways to grow revenue, and they are enticed by the size of Amazon's business. So, more of them are looking to build their own bona fide media networks."
Affirm launched an integration with Apple Pay to enable buy-now, pay-later services for in-store purchases. Paper coupons are reappearing in some retail settings, with Kroger reinstating paper coupons to attract value-minded shoppers and those uneasy with digital savings programs. Retailers are increasingly building retail-media networks to diversify revenue and capture advertising dollars similar to Amazon's scale. Brands and agencies face challenges evaluating which retail-media networks align with their businesses, navigating measurement differences, and managing fragmented inventory. Successful networks will require clearer measurement, scalable ad inventory, and stronger integration between commerce and advertising capabilities.
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