#consumer-behavior

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#generative-ai
Marketing tech
fromTheWrap
2 weeks ago

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
fromZDNET
1 day ago
Artificial intelligence

Why ads are coming to your favorite AI bots and you've only got yourself to blame

Marketing tech
fromTheWrap
2 weeks ago

Ads Are Coming to AI and None of Us Are Ready

The shift from traditional advertising to performance marketing is redefining consumer interactions with AI.
Generative AI could significantly disrupt the search and content ecosystem by reshaping advertising strategies.
fromZDNET
1 day ago
Artificial intelligence

Why ads are coming to your favorite AI bots and you've only got yourself to blame

#marketing-strategies
Marketing tech
fromBusiness Insider
2 weeks ago

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

Expedia aims to lead in AI integration for travel booking by utilizing tools like OpenAI and Instagram Reels.
Marketing tech
fromWWD
4 days ago

Subscription Brands Are Looking for New Business Models for Ad Spend, According to Data

Subscription businesses are experiencing shifts in growth dynamics as traditional digital advertising becomes less effective.
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Marketing tech
fromMarTech
3 days ago

Your ecommerce calendar just got a year-round makeover | MarTech

Ecommerce success extends beyond traditional holiday seasons due to an increase in year-round purchasing opportunities.
fromEntrepreneur
1 day ago
Marketing tech

Why Qualitative Feedback Is the Most Valuable Metric You're Not Tracking | Entrepreneur

Marketing tech
fromBusiness Insider
2 weeks ago

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

Expedia aims to lead in AI integration for travel booking by utilizing tools like OpenAI and Instagram Reels.
Marketing tech
fromWWD
4 days ago

Subscription Brands Are Looking for New Business Models for Ad Spend, According to Data

Subscription businesses are experiencing shifts in growth dynamics as traditional digital advertising becomes less effective.
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Marketing tech
fromMarTech
3 days ago

Your ecommerce calendar just got a year-round makeover | MarTech

Ecommerce success extends beyond traditional holiday seasons due to an increase in year-round purchasing opportunities.
fromEntrepreneur
1 day ago
Marketing tech

Why Qualitative Feedback Is the Most Valuable Metric You're Not Tracking | Entrepreneur

#tariffs
Cars
fromInsideEVs
1 week ago

Tariffs Are Already Disrupting Car Shoppers' Plans

Tariffs are shifting consumer buying behavior, with many seeking to purchase cars sooner.
Coffee
from24/7 Wall St.
1 day ago

The 6 Worst Coffee Brands to Avoid

The 10% tariff on unroasted coffee beans is impacting major coffee companies' pricing and sourcing strategies.
fromEntrepreneur
1 week ago
Marketing tech

How to Turn Tariff Turmoil Into Boosted Sales - and Build Trust in the Process | Entrepreneur

Cars
fromInsideEVs
1 week ago

Tariffs Are Already Disrupting Car Shoppers' Plans

Tariffs are shifting consumer buying behavior, with many seeking to purchase cars sooner.
Coffee
from24/7 Wall St.
1 day ago

The 6 Worst Coffee Brands to Avoid

The 10% tariff on unroasted coffee beans is impacting major coffee companies' pricing and sourcing strategies.
fromEntrepreneur
1 week ago
Marketing tech

How to Turn Tariff Turmoil Into Boosted Sales - and Build Trust in the Process | Entrepreneur

#sustainability
Startup companies
fromFast Company
1 day ago

Why this revolutionary reusable packaging platform failed-except in France

Loop aimed to revolutionize packaging by promoting reusable containers for common products, but it faced scaling challenges in the U.S.
fromIndependent
4 days ago
Environment

Darragh McCullough: I'm dubious about the merits of going organic for full-time producers

Startup companies
fromFast Company
1 day ago

Why this revolutionary reusable packaging platform failed-except in France

Loop aimed to revolutionize packaging by promoting reusable containers for common products, but it faced scaling challenges in the U.S.
fromIndependent
4 days ago
Environment

Darragh McCullough: I'm dubious about the merits of going organic for full-time producers

#advertising
fromThe Drum
1 day ago
Marketing tech

You probably don't want to hear just how effective Coing's shoddy AI Fox News ad was

fromDigiday
1 day ago
Marketing tech

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Media industry
fromMiami Herald
4 days ago

Social media influencers are about to make a lot more money

Streaming has overtaken traditional television in viewership for the first time in 2024, highlighting a significant shift in consumer behavior.
Marketing tech
fromTechRadar
1 week ago

The AI search boom: why advertisers must embrace the next evolution of search

AI-powered search tools are emerging as consumer favorites, changing search behavior significantly.
Marketing tech
fromThe Drum
1 week ago

Feel or fail. Why emotional ads will always beat persuasive ones

Emotional advertising is more effective than purely rational approaches.
Crafting effective ads requires tapping into feelings rather than just logic.
Marketing tech
fromThe Drum
1 day ago

You probably don't want to hear just how effective Coing's shoddy AI Fox News ad was

AI can drastically reduce advertising costs while maintaining effectiveness.
Coign's ad reached a high creative effect score despite poor professional assessment.
Marketing tech
fromDigiday
5 days ago

Why publishers should shift to selling agents, not ads

The traditional ad model in digital media is unsustainable, requiring a shift towards agentic experiences powered by AI.
Marketing tech
fromDigiday
1 day ago

How PayPal is using Venmo, Honey transactions to win over marketers to its ads business

Retail media networks are thriving, attracting financial institutions like PayPal with new advertising tools.
#brand-strategy
fromDigiday
1 day ago
Marketing tech

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

fromInc
4 days ago
Marketing tech

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Marketing tech
fromDigiday
1 day ago

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.
Marketing tech
fromInc
4 days ago

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.
#marketing
Marketing tech
fromDigiday
1 week ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
Marketing tech
fromDigiday
1 week ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
fromThe Drum
1 week ago
Marketing tech

By 2026, every company will budget for AI visibility, says Brandlight's Imri Marcus

Marketing tech
fromDigiday
1 week ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
Marketing tech
fromDigiday
1 week ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
fromThe Drum
1 week ago
Marketing tech

By 2026, every company will budget for AI visibility, says Brandlight's Imri Marcus

Wellness
fromThe Atlantic
2 days ago

The Best Wellness Advice Has Always Been Free

The wellness industry promotes the idea that treatments are necessary for every condition, driving consumer spending and complicating individual health journeys.
Marketing tech
fromDigiday
2 days ago

Why recent movers are an untapped goldmine for advertisers

Targeting recent movers offers brands a rich opportunity to connect with an audience that is forming new habits and behaviors.
#fashion-trends
#marketing-strategy
Marketing tech
fromForbes
1 week ago

Cannes Lions 2025: The Business Of Influence Takes The Stage

Cannes Lions signals a significant shift towards creator marketing as C-suites recognize its value in connecting with consumers.
from24/7 Wall St.
3 days ago

Blaming the Card? The Real Issue Might Be How You're Using Your Credit

Of course, missing a payment or two isn't all too detrimental, as making it a habit over the span of many years.
Cryptocurrency
Fashion & style
fromwww.theguardian.com
3 days ago

Jess Cartner-Morley's 10 golden rules for clothes shopping: try on two sizes, don't wear buttons and look yourself in the eye

Avoid repeated shopping mistakes to save money and reduce environmental impact.
Wear easy-to-manage clothing when shopping to enhance efficiency.
Shop early to find fresh stock and avoid crowds.
Try on two different sizes to determine the best fit.
#market-trends
#digital-advertising
Marketing tech
fromExchangewire
3 days ago

Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook

Marketers must adapt to new privacy laws in Southeast Asia, moving beyond cookies to ensure effective campaigns respect consumer privacy.
fromThe Drum
1 week ago
Marketing tech

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

fromThe Drum
1 week ago
Privacy technologies

Contextual digital marketing delivers great results - without cookies

Marketing tech
fromExchangewire
3 days ago

Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook

Marketers must adapt to new privacy laws in Southeast Asia, moving beyond cookies to ensure effective campaigns respect consumer privacy.
fromThe Drum
1 week ago
Marketing tech

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

fromThe Drum
1 week ago
Privacy technologies

Contextual digital marketing delivers great results - without cookies

fromCity AM
4 days ago

How WFH is influencing where Pret A Manger will open new stores

Clare Clough emphasized that Pret A Manger is adapting to post-pandemic shifts in working patterns by focusing on opening new stores in residential areas as well as workplaces.
London startup
fromInsideEVs
4 days ago

This Battery Swapping EV Hatchback Is Coming For Mini And Fiat

Despite the challenges of cultural differences and language barriers, I’ve learned that Chinese car buyers prioritize size and value, similar to American preferences.
Cars
#e-commerce
Marketing tech
fromModern Retail
1 week ago

How live-shopping platforms are bucking the funding doldrums

Live-shopping platforms are attracting significant investment, showing resilience despite overall funding challenges in the economy.
Marketing tech
fromThe Drum
2 weeks ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
Growth hacking
fromBusiness Insider
1 week ago

Dollar General's sales are climbing as higher-income shoppers opt for cheaper deals

Dollar General's quarterly sales exceeded expectations due to a growing customer base, including more affluent shoppers.
Marketing tech
fromModern Retail
1 week ago

How live-shopping platforms are bucking the funding doldrums

Live-shopping platforms are attracting significant investment, showing resilience despite overall funding challenges in the economy.
Marketing tech
fromThe Drum
2 weeks ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
Growth hacking
fromBusiness Insider
1 week ago

Dollar General's sales are climbing as higher-income shoppers opt for cheaper deals

Dollar General's quarterly sales exceeded expectations due to a growing customer base, including more affluent shoppers.
#brand-loyalty
Marketing tech
fromHubspot
in 3 months

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.
Digital life
fromForbes
4 days ago

Gen Alpha: How Digital Natives Are Redefining Finance And Retail

Careful analysis of Gen Alpha's digital spending reveals significant trends for brands and financial institutions.
Engaging with young consumers early fosters brand loyalty and drives future commerce behavior.
Marketing tech
fromHubspot
in 3 months

The state of inclusive marketing in 2025 [new data + expert insight]

Inclusive marketing significantly boosts sales and strengthens brand preference among consumers.
Digital life
fromForbes
4 days ago

Gen Alpha: How Digital Natives Are Redefining Finance And Retail

Careful analysis of Gen Alpha's digital spending reveals significant trends for brands and financial institutions.
Engaging with young consumers early fosters brand loyalty and drives future commerce behavior.
Beer
fromTasting Table
5 days ago

11 Fast Food Chains That Serve Alcohol - Tasting Table

Fast food chains are beginning to offer alcohol, changing the traditional quick-service model.
Taco Bell's Cantina concept is expanding and offers a unique dining experience with alcohol.
#costco
fromZDNET
5 days ago

The 25 most popular products ZDNET readers bought last month (including during Memorial Day sales)

According to ZDNET's data, readers have shown a strong preference for various electronics, reflecting current trends in consumer purchasing behavior.
Gadgets
#cost-of-living
fromNew York Post
1 week ago
NYC food

Exclusive | NYC cocktails are more expensive than ever - here's what makes NYers willing to shell out $30, $50 and $60 a drink

fromNew York Post
1 week ago
NYC food

Exclusive | NYC cocktails are more expensive than ever - here's what makes NYers willing to shell out $30, $50 and $60 a drink

#market-analysis
Fashion & style
fromenglish.elpais.com
6 days ago

Luxury isn't what it used to be: What's happening to the world's most exclusive brands?

The luxury sector is experiencing uncertainty and possible regression due to various economic factors, including a decline in consumption in China.
Fashion & style
fromenglish.elpais.com
6 days ago

Luxury isn't what it used to be: What's happening to the world's most exclusive brands?

The luxury sector is experiencing uncertainty and possible regression due to various economic factors, including a decline in consumption in China.
fromBusiness Insider
1 week ago

It's dairy's moment to shine, and the proof is in the probiotic ice cream

Whether you want to eat enough protein to build muscle, you use a GLP-1 and need more protein to maintain muscle mass or are a member of the manosphere following the carnivore diet, we've gone protein-crazy in recent years.
Silicon Valley food
fromMiami Herald
1 week ago

The Friday Checkout: Can Amazon Fresh ring up success with its arsenal of low prices?

Lidl wants people to visit the "midl" of its stores
Growth hacking
fromABC7 San Francisco
1 week ago

Walnut Creek partners with data company to keep track of visitors in efforts to boost tourism

The data is aggregated and anonymous. So we don't really track individuals, as much as aggregated data," said Bob Lincheid with Walnut Creek Chamber of Commerce.
San Francisco
fromBon Appetit
1 week ago

We Need to Talk About How Dark Restaurants Are

With their lighting, restaurants aim to strike a balance between functionality and the immersive theater they're inviting diners into for a few hours.
Dining
#economy
fromBusiness Insider
1 week ago

Memorial Day beer sales fizzled, and one big brand was hit especially hard, Goldman Sachs says

Distributors reported a significant drop in sales for Heineken, with 66% indicating their volumes were down during Memorial Day compared to last year.
Beer
#technology
Artificial intelligence
fromZDNET
1 week ago

AI has become the ultimate influencer - this research explains why

Consumers are increasingly viewing AI as a personal influencer rather than just a tool for work.
AI is shaping consumer behavior significantly, indicating a shift toward emotional relationships with technology.
Artificial intelligence
fromZDNET
1 week ago

AI has become the ultimate influencer - this research explains why

Consumers are increasingly viewing AI as a personal influencer rather than just a tool for work.
AI is shaping consumer behavior significantly, indicating a shift toward emotional relationships with technology.
fromTasting Table
1 week ago

10 Best Red Wines To Buy From Walmart, According To Reviews - Tasting Table

A YouGov survey in 2024 revealed that 58% of American adults typically spend $20 or less on a bottle of wine, indicating strong price sensitivity.
Wine
#artificial-intelligence
fromBusiness Insider
1 week ago
Artificial intelligence

How Target and Walmart use AI to help keep top products in stock

AI is crucial for effective inventory management in retail, helping to balance stock levels and predict consumer demand.
fromInc
2 weeks ago
Marketing tech

The 2025 Auto Dealer's Guide to AI and Marketing Mastery

The automotive industry is rapidly transforming due to AI changes in consumer shopping behaviors.
fromIrish Independent
1 week ago

Cost of groceries at 'tipping point' as prices rise at double the rate of inflation

Rapidly rising food prices have caught many shoppers off guard this year, with notable spikes like butter prices surging over 26% over the past year.
Food & drink
Artificial intelligence
fromZDNET
1 week ago

Are LLMs the new influencers? A new study shows just how personal AI is for many people

AI is evolving from a tool to a personal influencer that users want a relationship with.
Consumers are increasingly trusting AI for personal and emotional advice.
Artificial intelligence
fromZDNET
1 week ago

30% of Americans are now active AI users, says new ComScore data

Comscore now analyzes AI usage monthly, providing insights on 117 AI tools and their popularity across categories.
Marketing tech
fromwww.grocerydive.com
1 week ago

The intelligent aisle: How consumer trends and AI power the future of grocery advertising

Consumers are increasingly seeking tech integration for personalized, efficient grocery shopping experiences.
AI is revolutionizing shopping, with tools focused on budget management and savings.
Instacart's Caper Carts offer personalized deals and real-time item recognition.
#budgeting
Video games
fromwww.theguardian.com
2 weeks ago

You were among your people': Nintendo Switch 2 launch revives the midnight release

The Nintendo Switch 2 launch reflects a shift in video game consumer behavior from physical to digital purchases.
fromwww.theguardian.com
2 weeks ago

Vapers warned not to stockpile fire risk' disposables before UK ban

We want to remind businesses to ensure all remaining stocks of disposable vapes are sold, and only buying vapes that follow the new regulations.
UK politics
fromBusiness Insider
2 weeks ago

How Target lost its sparkle

Target used to be a treat like, 'yep, I'm going to go to this exclusive club-type place and spend my money here and maybe get a little Starbucks drink afterward.'
Toronto startup
SF food
fromBusiness Insider
2 weeks ago

Photos of the first supermarkets show how much grocery shopping has changed in a century

The advent of supermarkets transformed grocery shopping in America from clerk-assisted to self-service.
Social media marketing
fromPhys
2 weeks ago

How social media influencers impact FOMO in young consumers

Younger consumers' FOMO negatively impacts their well-being, but strong connections to social media influencers can enhance it.
Marketing tech
fromThe Drum
2 weeks ago

Eye eye: how smart brands are rewriting the rules of retail visibility

Creative innovation in marketing can derive from behavioral insights rather than just digital solutions.
fromSTLtoday.com
2 weeks ago

Top 3 Sites to Buy Facebook Likes (Fast & Safe)

About 71% of customers are more likely to make a purchase after seeing a recommendation on social media, highlighting the significant influence of social proof.
Social media marketing
fromComputerWeekly.com
2 weeks ago

Value of mobile device trade-ins up 40% in US | Computer Weekly

The latest Assurant study reveals that in Q1 2025, US consumers earned $1.24bn from mobile trade-ins, marking a 40% increase year over year.
Tech industry
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