At Front Row, Accelerating New Routes to the Consumer
Consumers spend 13 hours on tech and media daily, with 'Super Users' spending over 18 hours, presenting challenges and opportunities for brands in 2024. [ more ]
Top 5 tips for targeting China's luxury consumers with a mobile-first approach
Embracing the mobile revolution is essential for luxury marketers, especially when targeting China's consumers due to the country's impressive mobile adoption rates and digital infrastructure. [ more ]
Influencers are changing how we buy - is your brand ready?
Influencer marketing significantly impacts consumer purchasing decisions, with almost half making regular purchases due to influencers' posts. [ more ]
Influencers sway consumers but authenticity loses some clout, study says
Trust in influencers is growing, but authenticity is becoming less important. Generative AI is impacting the influencer landscape with mixed consumer attitudes. [ more ]
Tesla drivers have the cleanest cars in the UK: survey
Tesla drivers in the UK are found to be the cleanest car owners, washing their vehicles significantly more often than owners of other car brands. [ more ]
Target, McDonald's and Wendy's announce discounts. Has a price war broken out?
Prominent companies like Target, Ikea, Aldi, McDonald's, and Wendy's are lowering prices to cater to budget-conscious customers amidst rapid inflation. [ more ]
From 360 displays to augmented reality: Technologies enhancing online shopping experiences
Consumers are increasingly turning to online platforms for furniture purchases, driven by convenience, variety, information accessibility, and competitive pricing. [ more ]
How Generative AI Can Help Overcome Information Overload in Online Shopping
Consumers are overwhelmed by choices and marketing, leading to abandoned online shopping carts. Generative AI can reduce 'noise' and improve engagement and sales. [ more ]
What the Apple, Bumble and Swehl ad controversies have in common - PR Daily
Brands faced backlash and pulled ads due to consumer outrage, showing the importance of aligning marketing strategies with consumer expectations. [ more ]
Want to win an ad award? You'll need an 'accident' and a few cones
Marketers often overestimate public interest but can capitalize on mistakes that garner attention. Smart marketers understand human behavior and use it to their advantage. [ more ]
Council Post: Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape
Consumers face choice fatigue due to information overload, requiring marketers to focus on mental and physical availability for successful brand growth. [ more ]
6 Things to Know When Building an Authentic Green Brand | Entrepreneur
Building an environmentally sustainable brand requires a thorough commitment to evaluating every aspect of the operation and aligning with green strategies. [ more ]
Retail Media Search Is Where Intent and Discovery Will Merge
Search advertising, particularly on retail platforms like Amazon, is witnessing significant growth and evolution, allowing retailers and brands to move up the funnel towards discovery. [ more ]
Wait, the Cheapest Bottle on a Wine List Costs How Much Now?
The traditional rule of choosing the second-cheapest wine on the menu may not be applicable due to significant price increases in lower-tier wines. [ more ]
Electric car sales dropped 41pc in Ireland last month as motor industry calls for more Government support
The decline in registrations of Battery Electric Vehicles (BEVs) in Ireland is demand-driven, emphasizing the need for reassurance and infrastructure development to boost consumer confidence. [ more ]
How to Update Your Consumer Archetypes for Gender Inclusion
Brands need to focus on gender diversity to effectively connect with consumers, especially younger generations questioning traditional binary norms. [ more ]
GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace | AdExchanger
GSTV aims to capture viewers' attention at gas stations to influence purchase decisions and drive sales, claiming audience action is more likely than traditional TV ads. [ more ]
Beyond Cookies: Using Location Intelligence To Power Privacy-First Audience Segmentation | AdExchanger
Marketers can move away from cookie-based targeting by focusing on location intelligence for better audience segmentation and understanding consumer intent. [ more ]
Mike's Bikes launches 'mega sale' with discounts on everything sitewide
Retailers like Mike's Bikes may surprise shoppers with unexpected sales events, offering significant discounts on products across the website. [ more ]
Kardashian children are sharing skincare routines': experts on gen Z's ageing fixation
Younger generations, like Generation Z and Generation Alpha, are obsessed with halting aging effects through skincare products and unique trends like quirky-shaped straws. [ more ]
Why events marketing spend is booming when others channels are sluggish
Event marketing sees considerable growth in spending, reflecting a shift towards real-world experiences and away from oversaturated online ads. [ more ]
Anders Kjall: Innovations in finance - Adapting to trends in the Nordic financial market
Nordic financial market trends include digital solutions, sustainability focus, and tech adoption, shaping consumer behaviors and requiring institutions to embrace technology for competitiveness. [ more ]