"Ever walked into Target for toothpaste and walked out with $200 worth of stuff you didn't plan to buy? Last month, I found myself standing in my apartment, staring at a collection of throw pillows I'd just bought online at 2 AM. Did I need them? Absolutely not. My couch already had perfectly good pillows. But there I was, unpacking my third set this year, wondering why I kept doing this to myself and my bank account."
"Think about the last time you had a rough day at work. Did you find yourself browsing online stores that evening? Or maybe you treated yourself to something special after getting through a particularly stressful week? I used to do this constantly during my burnout phase, convincing myself that a new planner or organizing system would somehow fix my overwhelm. Spoiler alert: it didn't."
Impulse purchases often occur despite awareness and intentions to save, driven by emotional states and brain chemistry. Buying new items triggers dopamine release, creating a pleasurable reward similar to eating chocolate or receiving social media likes, which can become addictive. Consumers frequently purchase unnecessary items to feel good, soothe negative emotions, or boost social status. Stress, rough workdays, and burnout commonly lead to late-night or retail therapy shopping. Specific emotions can prompt particular purchases, such as anxiety leading to buying organizational tools or productivity apps, with the mistaken belief that external products will resolve internal issues.
Read at Silicon Canals
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