"Podcasters are now recognizing the shift in viewership patterns, with connected TVs becoming a major platform for audiences, prompting a transformation in content strategy."
"As audiences increasingly turn to connected TVs, podcasters are responding by enhancing visual components to maintain viewer engagement on larger screens."
Podcasts have evolved beyond just audio formats, with a notable rise in viewership on connected TVs as major platforms like YouTube cater to this trend. Podcaster Tara Suwinyattichaiporn exemplifies this shift, increasing her TV viewership from 14% to 23.5% while adjusting her content strategy to focus on visual appeal, including higher production values and consistent episode releases. Currently, 46% of podcast viewers are accessing content through smart TVs, highlighting the necessity for podcasters to innovate and meet changing audience preferences in a visually driven media landscape.
Read at Digiday
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