Inside the firm turning eerie blank streaming ads into useful nonprofit messages
Briefly

AdGood is a nonprofit that repurposes unused ad inventory on connected TV platforms, selling it to other nonprofits at discounted rates, sometimes as low as $5 to $6 CPM. This initiative addresses the low inventory issue, allowing nonprofits across various sectors to maximize advertising reach. With partnerships with companies like LG Ad Solutions, Plex, and others, AdGood aims to broaden its reach and help nonprofits increase their visibility, therefore amplifying the impact of critical social work across the United States.
Partnering with AdGood allows us to extend the impact of our media platform to nonprofits doing critical work around the world.
AdGood sells unfilled, sometimes donated, ad space at discounted rates, which it says can be as low as about $5 to $6 CPMs.
Read at Ars Technica
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