#podcast-advertising tag

3 weeks ago

Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade

Podscribe has launched a major upgrade to its media planning platform with new features for podcast ad buyers.

Podscribe intros "podcast market reach curve" in meaty Q2 benchmark report

Podscribe introduces the Reach Curve metric to quantify podcast advertising effectiveness, revealing significant audience reach requirements.

Marketing tech

fromExchangewire

NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

NumberEight partners with Katz Digital to enhance podcast advertising through innovative audience matching technology.

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.

Ad Marketplace Gumball Launches New Contextually Relevant 'Adaptive Ads' Powered By AI - Podcaster News

Adaptive Ads bridge the gap between the relevant of host read ads and the scalability of programmatic ads. They feel topical without invading user privacy.

Marketing tech

Gumball intros Adaptive Ads, blending AI with host reads

Gumball introduces Adaptive Ads, leveraging AI for personalized and scalable podcast advertising.

fromTWiT.tv

How to Successfully Track Your Podcast Campaign | TWiT.TV

Lisa Laporte, CEO of TWiT, emphasizes that without proper attribution tools, a staggering 80% of podcast engagement goes untracked, highlighting a significant gap in measurement.

Podcast

fromDigiday

2 months ago

Video is making podcasts a premium buy for advertisers

Advertisers are increasingly shifting focus to video podcasts, treating them as premium with growing investment.

Podcast

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

Podcast ads must be relevant and engaging to be effective.

Brands should integrate audio into their overall marketing strategy.

Ilwira Marcizek Named EVP Revenue Operations For AdLarge & The fwd.network - Podcaster News

"Ilwira has been an integral part of AdLarge's growth and success... Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward."

Media industry

#acast

Podcast

Acast scores The Athletic for sales rep partnership

7 months ago

Marketing

Acast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster News

Podcast

Acast scores The Athletic for sales rep partnership

7 months ago

Marketing

Acast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster News

Triton Digital Expands Partnership With Audioboom To Deliver Advanced Contextual Targeting And Brand Suitabilityi - Podcaster News

Audioboom enhances podcast advertising using Sounder's advanced targeting tools.

Marketing tech

from9to5Google

Google advertising Gemini Live with podcast ads

Google's top priority in 2025 is increasing Gemini app usage, evident by their recent podcast advertisements.

Podcast

Podcast ad spend +19% - benchmark metrics from Magellan AI

Podcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.

The report highlights the stability of top advertisers, with many consistent names from previous quarters.

RAIN Notes: February 25

Magellan AI will host a webinar focused on Q4 Podcast Advertising insights.

The Black Effect Podcast Festival will return to celebrate Black voices in podcasting.

Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster News

Podscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.