fromRAIN News1 week agoPodcastRelevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)Podcast ads must be relevant and engaging to be effective.Brands should integrate audio into their overall marketing strategy.
fromRAIN News2 weeks agoPodcastAcast scores The Athletic for sales rep partnershipAcast partners with The Athletic to enhance podcast advertising capabilities and expand audience reach.
fromAdExchanger5 months agoMarketingAcast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchangerMarketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.
fromPodcaster News4 months agoMarketingAcast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster NewsMartijn Gerrits is set to enhance Acast's presence in the Dutch podcast advertising market, leveraging his extensive experience.
fromRAIN News2 weeks agoPodcastAcast scores The Athletic for sales rep partnershipAcast partners with The Athletic to enhance podcast advertising capabilities and expand audience reach.
fromAdExchanger5 months agoMarketingAcast Taps Barometer To Build Brand-Safe Podcast Marketplaces | AdExchangerMarketers need scalable tools to evaluate podcasts for brand safety and suitability in advertising.
fromPodcaster News4 months agoMarketingAcast Welcomes Martijn Gerrits As Sales Director For the Netherlands - Podcaster NewsMartijn Gerrits is set to enhance Acast's presence in the Dutch podcast advertising market, leveraging his extensive experience.
PodcastfromRAIN News2 months agoPodcast ad spend +19% - benchmark metrics from Magellan AIPodcast advertising saw a significant increase in spending, with a 33% rise in Q4 2024.The report highlights the stability of top advertisers, with many consistent names from previous quarters.
fromPodcaster News2 months agoPodcastBBC Studios Expands Partnership With Digitize New Media - Podcaster NewsDigitize expands partnership with BBC Studios to represent BBC podcasts in Ireland, tapping into the lucrative podcast advertising market.
fromPodcaster News2 months agoMarketingStudio71 Podcast Network Launches New Ad Product For Scaled Reach And Enhancing Audience Targeting - Podcaster NewsPodcasting advertising is evolving with advanced targeting capabilities, enabling deeper brand connections across diverse shows.
fromPodcaster News7 months agoPodcastPodchaser's Collection's+ Helps 24% More Creators To Earn - Podcaster NewsCollections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.
fromPodcaster News2 months agoMarketingStudio71 Podcast Network Launches New Ad Product For Scaled Reach And Enhancing Audience Targeting - Podcaster NewsPodcasting advertising is evolving with advanced targeting capabilities, enabling deeper brand connections across diverse shows.
fromPodcaster News7 months agoPodcastPodchaser's Collection's+ Helps 24% More Creators To Earn - Podcaster NewsCollections+ enhances podcast targeting by enabling advertisers to reach a broader audience, thus driving increased revenue for podcasters.
fromPodcaster News2 months agoMarketing techPodscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster NewsPodscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
fromThe Hollywood Reporter5 months agoMarketingAndrea Frieder Tapped As Wondery's Head of Ad Revenue (Exclusive)Andrea Frieder has been appointed as head of ad revenue at Wondery, reinforcing Amazon's investment and growth strategy in the podcasting space.
fromRAIN News7 months agoMarketingCost of podcast advertising drops to three-year low (Libsyn Ads)Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
fromPodcaster News7 months agoMarketingLibsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.
fromRAIN News11 months agoMarketingPodcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN NewsThe average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.
fromRAIN News7 months agoMarketingCost of podcast advertising drops to three-year low (Libsyn Ads)Podcast advertising CPM dropped over three percent in August, reaching its lowest point in three years.
fromPodcaster News7 months agoMarketingLibsyn Ads Unveils August 2024 Podcast Advertising Rates - Podcaster NewsPodcast advertising offers significant engagement opportunities, with 88% of audiences finding the experience meaningful and valuable for advertisers.
fromRAIN News11 months agoMarketingPodcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads) - RAIN NewsThe average CPM for podcast advertising in April was almost unchanged from March, demonstrating stability in pricing trends.
fromPodcaster News7 months agoArtificial intelligenceMagellan AI Introduces Reach Lift Measurement Product - Podcaster NewsWondery collaborates with Magellan AI to launch Reach Lift, enhancing podcast advertising measurement and optimization.
fromRAIN News11 months agoPodcastPodcast listeners: Scaled and upscaled (Cumulus Media / Westwood One) - RAIN NewsPodcast audience growth is significant, with demographics favorable to advertisers.
fromPodcaster News11 months agoMarketingSport Social Podcast Network Secures New Major Brand Partnership - Podcaster NewsSport Social secured a new major brand partnership for 2024, advertising across its podcast network.
fromRAIN News1 year agoPodcastRAIN Notes: Wednesday, April 24 - RAIN NewsThe Ultimate Guide to Podcast Advertising provides a comprehensive education on podcast advertising, including types, benefits, strategies, and measurement.
fromRAIN News9 months agoArtificial intelligenceBalancing tech and authenticity: Adopter Media limits AI in host-read adsPodcast ad agency Adopter Media limits AI voicing to maintain authenticity in host-read ads.
fromRAIN News9 months agoMarketingPodcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)The average CPM for podcast advertising in June increased slightly from the previous month.Top CPM categories in June were Technology, Business, and Education.Dave Henley emphasized leveraging summer themes for podcast advertising to maximize relevance and engagement.