NumberEight, an ID-less audience intelligence company, has partnered with Katz Digital, a leading media sales organization. This partnership aims to leverage NumberEight's Podcast Lookalikes technology, which helps advertisers find podcast shows that mirror their target demographics. Katz Digital manages a vast network of over 300,000 podcasts, and with the integration of AI tools, they enhance media buying strategies by allowing advertisers to discover relevant shows even if their initial choices are unavailable. This technology offers a more nuanced approach to podcast advertising, focusing on audience understanding and content analysis for optimized outreach.
Podcast Lookalikes allows advertisers searching for a specific podcast, such as SmartLess, to find other shows with similar audience profiles and content signals.
With the integration of NumberEight's Podcast Lookalikes technology, that global scale becomes even more valuable, enabling buyers to dynamically surface shows that mirror their target audiences.
Katz helps advertisers identify the right voices for their campaigns through expert curation and real-time market insight, ensuring effective media buying strategies.
Through audience and content understanding, Podcast Lookalikes provides a new type of curation, empowering advertisers to discover untapped shows that resonate with their ideal audience.
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