#media-planning

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#advertising
fromThe Drum
9 hours ago
Media industry

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
fromThe Drum
5 months ago
Marketing

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
fromExchangewire
5 days ago
Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

Consumer mindset greatly influences advertising receptivity, stressing the need for targeted strategies.
fromExchangewire
7 months ago
Marketing

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.
Marketing
fromClickUp
5 months ago

How to Create a Media Plan That Drives Results | ClickUp

A well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.
Marketing
fromThe Drum
5 months ago

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.
Media industry
fromThe Drum
9 hours ago

Media is in need of a massive shake-up

Traditional advertising methods are outdated and need modernization.
Human expertise is vital to understand consumer behavior in a complex market.
The evolution of content consumption necessitates an evolution in advertising strategies.
fromThe Drum
5 months ago
Marketing

How Spotify won over media planners using... Excel spreadsheets

Spotify is more than a digital audio platform; it effectively combines video and audio to enhance advertising ROI.
fromExchangewire
5 days ago
Media industry

Azerion UK, Mindshare & Differentology Measure 'Media Mindsets' When Audiences Are Most Receptive to Advertising - ExchangeWire.com

Consumer mindset greatly influences advertising receptivity, stressing the need for targeted strategies.
fromExchangewire
7 months ago
Marketing

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.
fromClickUp
5 months ago
Marketing

How to Create a Media Plan That Drives Results | ClickUp

A well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.
fromThe Drum
5 months ago
Marketing

Winners announced at The Drum Awards for Digital Experience 2024

Sips and Bites won the Grand Prix with its AI-augmented Doritos campaign, solving a common gamer issue while enhancing their experience.
more#advertising
Marketing tech
fromMarketing Dive
2 days ago

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.
Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.
Interoperability is crucial for marketing data in the evolving media landscape.
Media industry
fromModern Retail
1 month ago

'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiations

Increasing ad spend in retail media networks prompts concerns about transparency in negotiations.
Advertisers are pulling back due to perceived unfair negotiation processes.
#data-integration
fromDigiday
1 month ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

Agency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.
fromExchangewire
6 months ago
Marketing

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
fromDigiday
1 month ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

Agency holding companies are shifting towards more integrated operating models that enhance their market strategies and client engagement.
fromExchangewire
6 months ago
Marketing

MINT & Redmill Solutions Announce a Global Partnership

MINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
more#data-integration
Marketing
fromDigiday
4 months ago

Buoyed by Roblox's rise, agency holdcos express confidence in gaming for 2025

Gaming agencies have seen unprecedented growth in 2024, largely driven by Roblox.
Dentsu has doubled its gaming bookings, with integrated strategies becoming essential.
Agency gaming divisions are adapting to align with increasing client interest.
fromExchangewire
4 months ago
Marketing

Teads' Justin Taylor on How Advertisers can Take Full Advantage of Video - ExchangeWire.com

Advertisers can maximize video in 2025 by integrating new formats with personalized experiences on single platforms, enhancing user engagement and effectiveness.
Marketing
fromForbes
5 months ago

Council Post: The Attention Blueprint: How To Win The Fight For Consumer Attention

Brands can capture consumer attention using an 'attention blueprint' for effective media planning and execution.
Understanding your customer deeply is vital to creating impactful messaging.
fromThe Drum
5 months ago
Marketing

How Locaria's work to redefine marketing localization strategy became award-winning

Locaria won a Gold Award by innovating media planning for global campaigns, addressing inefficiencies in multilingual marketing strategies.
#programmatic-advertising
fromExchangewire
7 months ago
Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
fromExchangewire
6 months ago
Marketing tech

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
fromExchangewire
7 months ago
Marketing

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.
fromExchangewire
6 months ago
Marketing tech

The Modern Media Planner Buyer - From Old School to Future Resilient

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.
more#programmatic-advertising
fromRAIN News
6 months ago
Marketing

Podcast ads save campaigns from the marketing "Valley of Death"

Media plans can grow sales without increased budgets by targeting future consumers
Shifting investments to podcasts and AM/FM radio enhances engagement and demand generation
fromMarketing Dive
6 months ago
Marketing

How brands can reduce their carbon footprint to make advertising gains

Brands can reduce carbon footprints by a third through sustainable media planning, according to ANA.
Integrating green practices can maintain performance goals while cutting emissions.
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