LightBoxTV has formed a strategic partnership with Starcount to transform the landscape of TV campaign planning. This collaboration integrates LightBox's Total TV planning system with Starcount's behavioral analytics, allowing agencies to create more meaningful connections with consumers. By embedding Starcount's audience intelligence, planners can optimize campaigns based on emotions, passions, and values, moving beyond traditional media metrics. This partnership reflects a commitment to privacy-first solutions and supports various media activations, further enhancing the effectiveness of TV advertising in both UK and international markets.
LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Dean Cussell emphasized that the partnership with Starcount merges ‘insight and activation’, giving agencies tools to understand their audience's emotional relevance.
Rowena Humby noted that the collaboration aims to deepen meaningful connections between brands and people through enhanced data-informed media decisions.
LightBoxTV's system integrates Starcount's audience segments, allowing planners to define audiences by passions or beliefs, improving targeting effectiveness.
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