#consumer-insights

#consumer-insights

Animal labels on wine don't guarantee quality; frogs, snakes, and lizards indicate lower-value bottles. Choose wisely.

U.S. EV adoption is uneven, with coastal states leading, but buyer loyalty to EVs is high at 76%.

Effective ideal customer profile research depends on real conversations for insights rather than assumptions.

Collaboration with sales and customer success teams facilitates faster and more relevant research.

Consumers see podcasts as both audio and video formats, indicating a clear understanding from their perspective.

The modular sunglasses enhance comfort and versatility, making them ideal for high-speed activities.

The intertwining narrative of Rick and Chelsea in the show underscores themes of love and tragedy.

Fast Company and Inc. are increasing paywall content to enhance subscriber value and adapt to changes in referral traffic.

Brand and performance synergy enhances campaign impact.

Data-driven strategies elevate marketing's influence.

Unified structure accelerates growth and execution.

Chomps' success stems from strategic partnerships, calculated risks, and a deep understanding of their market.

Forced-choice questions in surveys enhance prediction accuracy compared to standard rating scales.

The Seaport broker reflects on the lack of heartwarming films while promoting appealing condos for sale in the Boston Seaport.

Free hotel breakfasts can be a great convenience but often vary in quality and availability depending on the hotel chain and membership status.

Category management is crucial in today's omnichannel landscape.

Search rankings are now as important as physical shelf placements.

Cross-channel coordination ensures sales success across platforms.

Data-driven decision making and agility are key for brand success.

The Independent plays a crucial role in delivering unbiased news and reporting during significant societal issues.

Fran Westbrooks emphasizes the importance of authentic brand connections with diverse audiences and reshaping cultural marketing dynamics.

Quirky products from Amazon blend functionality and fun, ensuring compliments from users in everyday use.

Choosing effective cleaners can save time and enhance satisfaction in cleaning routines.

Bottled iced coffees vary dramatically in taste and quality, with a preference for stronger flavors over overly sweet or watery options.

Successful international expansion requires careful market analysis and consideration of product relevance based on localized demand and seasonal timing.

USDA's 'certified tender' label guarantees exceptional tenderness in beef cuts, offering consumers a reliable measure of meat quality beyond standard grades.

Starbucks drinks at Target are typically more expensive due to Target controlling pricing and lack of corporate deals.

Brands should engage in meme culture but avoid forced or corporate tones.

Careful balancing of trend engagement and brand voice is crucial for authenticity.

AI-powered chatbots significantly boosted online sales during the 2024 holiday season, enhancing consumer purchase experiences despite increased product return rates.

Air fryers are popular but their advertised capacities may mislead consumers, often not reflecting the usable cooking space.

Which?'s findings reveal the real usable capacity of air fryers is significantly lower than advertised.

Select reliable cars to manage wear from average annual driving of 13,930 miles.

Affordable brands like Honda and Toyota offer reliability without high costs.

High prices don't guarantee quality in car purchases.

Choosing the right athletic footwear brand can enhance comfort and performance beyond popular options like Nike and Adidas.

CTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.

Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.