The report from PadSquad details the rise of interactive video advertising as a solution to declining effectiveness of traditional video formats. With the digital video ad market surpassing $191 billion, brands struggle to capture audience attention amidst overwhelming ad volume. Interactive video incorporates engaging features like shoppable elements and polls, driving higher engagement. A poll of 90 brands reveals key usage insights, with connected TV and social media currently thriving in this space, while the broader web remains a largely untapped resource. The evolution towards interactivity is crucial for brands to meaningfully connect with audiences.
Interactive video fundamentally changes the relationship between brand and consumer by creating participatory experiences that generate measurable engagement and actionable insights.
While connected TV and social platforms currently lead the way for interactive video campaigns, significant opportunities remain untapped across the open web.
#interactive-video-advertising #digital-marketing #audience-engagement #advertising-trends #consumer-insights
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