#advertising-trends
#advertising-trends

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.

fromMarketing Dive

How cult brands like Crocs, Southwest see influencer marketing evolving

Influencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.

fromForbes

A Road Map For Brands On The New Frontier Of Advertising

Traditional advertising methods are becoming less effective as modern consumers resist interruptions for content.

How brands are growing episodic creator partnerships to reach a younger audience

Creators are increasingly entering long-term partnerships with brands, blurring lines between social media content and traditional TV entertainment.

6 days ago

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.

93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.

Marketing

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.

fromMarketing Dive

How cult brands like Crocs, Southwest see influencer marketing evolving

Influencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.

fromForbes

A Road Map For Brands On The New Frontier Of Advertising

Traditional advertising methods are becoming less effective as modern consumers resist interruptions for content.

How brands are growing episodic creator partnerships to reach a younger audience

Creators are increasingly entering long-term partnerships with brands, blurring lines between social media content and traditional TV entertainment.

6 days ago

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.

93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.

more#influencer-marketing

Marketing

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.

Digital media revenue is expected to exceed traditional media revenue in 2025.

Marketing tech

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.

Meta will train its AI on public content in the EU, aligning with privacy regulations.

Barb launches beta for overnight commercial ratings, improving measurement speed.

Media industry

fromRAIN News

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.

Digital media revenue is expected to exceed traditional media revenue in 2025.

Marketing tech

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.

Meta will train its AI on public content in the EU, aligning with privacy regulations.

Barb launches beta for overnight commercial ratings, improving measurement speed.

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

Miscellaneous

Hold cos to falter and the rise of transmedia: six predictions for the year ahead

2025 will see significant industry transformation driven by AI, media shifts, and the impact of independent agencies on legacy holding companies.

Marketing

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.

CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

Marketing

Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+

ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.

Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.

Pluto TV partners with M6+ to increase content offerings and advertising capabilities.

Media industry

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

Miscellaneous

Hold cos to falter and the rise of transmedia: six predictions for the year ahead

2025 will see significant industry transformation driven by AI, media shifts, and the impact of independent agencies on legacy holding companies.

Marketing

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.

CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

Marketing

Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+

ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.

Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.

Pluto TV partners with M6+ to increase content offerings and advertising capabilities.

more#streaming-services

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Marketing

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.

Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.

Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.

Marketing

16 Retail Media Execs to Watch From Home Depot to Chase

Retail media is rapidly expanding as companies leverage first-party data to monetize advertising opportunities.

Amazon's dominance in retail media significantly outpaces competitors, capturing the majority of advertising spend.

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Retail media spending is declining slightly as brands become more selective.

Other marketing channels are seeing increased budget allocations compared to retail media.

Brands are cautious in their retail media investments amid rising costs.

Marketing

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

11 months ago

Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search.

fromCity AM

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

Marketing

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.

Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.

Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.

Marketing

16 Retail Media Execs to Watch From Home Depot to Chase

Retail media is rapidly expanding as companies leverage first-party data to monetize advertising opportunities.

Amazon's dominance in retail media significantly outpaces competitors, capturing the majority of advertising spend.

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Retail media spending is declining slightly as brands become more selective.

Other marketing channels are seeing increased budget allocations compared to retail media.

Brands are cautious in their retail media investments amid rising costs.

Marketing

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

11 months ago

Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search.

more#retail-media

Social media marketing

Canva Adds LinkedIn Video Creation Templates

LinkedIn enhances video ad creation with new templates and Canva integration.

Video content generates significantly higher engagement on LinkedIn.

fromArs Technica

4 weeks ago

Big brands are spending small sums on X to stay out of Musk's crosshairs

X's revenue is projected to increase despite a decline in US ad spending and significant losses from major advertisers.

#marketing-strategies

Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't

Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.

Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.

Marketing tech

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.

Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.

Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't

Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.

Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.

more#marketing-strategies

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.

Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.

Media industry

fromMarketing Dive

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.

Marketing tech

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing aims to provide deeper analysis and exclusive insights into the evolving ad tech landscape.

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.

fromYahoo Finance

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromFast Company

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.

fromYahoo Finance

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromFast Company

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.

Disney marketing director Angela Affinita on the art of brand storytelling in 2025

Storytelling is essential for brands to connect with audiences amid a complex media landscape.

fromSearch Engine Roundtable

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

Marketing

How personalization and privacy are shaping how brands and retailers connect with consumers

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

fromMarTech

Data science

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

Disney marketing director Angela Affinita on the art of brand storytelling in 2025

Storytelling is essential for brands to connect with audiences amid a complex media landscape.

fromSearch Engine Roundtable

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

How personalization and privacy are shaping how brands and retailers connect with consumers

In 2025, brands must embrace personalized marketing strategies that respect consumer privacy while leveraging data and technology for successful advertising.

Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

fromMarTech

Data science

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

more#digital-marketing

#retail-media-networks

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.

The lack of standardization in retail media networks presents major challenges for advertisers.

Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.

The lack of standardization in retail media networks presents major challenges for advertisers.

more#retail-media-networks

Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.

US news

fromwww.npr.org

The best (and worst) Super Bowl commercials... so far

Super Bowl ads in 2025 focus on reassurance and human connection amidst societal challenges.

Podcast

fromRAIN News

Cumulus Media Audioscape 2025: Spotlight on podcasts and smart speakers

Podcast listeners demonstrate high engagement, spending significantly more time with audio content compared to the average U.S. population.

The dominance of YouTube, Apple Podcasts, and Spotify indicates fierce competition in the podcasting landscape.

Artificial intelligence

Younger generations are more drawn to visual quality in AI ads

High-quality visuals are key for effective advertising among millennials and Gen Z.

Generative AI usage is viewed positively by most advertisers but raises trust issues among younger consumers.

Artificial intelligence

These Three Technologies Are a Glimpse Into the Future of Advertising

The Consumer Electronics Show (CES) highlights the transformative role of agentic AI in consumer technology and advertising.

How Razorfish Walks Advertisers Through the Chaos of CES

Marketers at CES focus on identifying key emerging tech trends relevant to their clients rather than exploring all innovations on display.

Artificial intelligence

CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney's tech showcase

Agency compensation models must evolve to reflect the impact of AI on agency work and client costs.

How Razorfish Walks Advertisers Through the Chaos of CES

Marketers at CES focus on identifying key emerging tech trends relevant to their clients rather than exploring all innovations on display.

Artificial intelligence

CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney's tech showcase

Agency compensation models must evolve to reflect the impact of AI on agency work and client costs.

more#ces-2023

fromwww.theguardian.com

Miscellaneous

If popular culture is anything to go by, 2024 is the year we simply gave up | Kirsty Major

Current culture reflects a shift from structured self-improvement to a more chaotic and indulgent ethos, emphasizing messiness and personality.

Digiday+ Research roundup: Publishers' revenue tactics and TikTok were 2024's biggest topics

Publishers are shifting focus to subscriptions for revenue growth after a challenging 2023.

Optimism exists for ad revenue growth in 2024 among publishers.

#consumer-behavior

Marketing

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

Marketing

X Provides Usage Insights and Ad Tips for 'Q5'

Q5 offers brands an ideal period for efficient and cost-effective marketing, with notable reductions in CPM and cost-per-engagement.

Marketing

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

Marketing

X Provides Usage Insights and Ad Tips for 'Q5'

Q5 offers brands an ideal period for efficient and cost-effective marketing, with notable reductions in CPM and cost-per-engagement.

more#consumer-behavior

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Social media significantly influences holiday spending, with many Americans planning to spend more and some going into debt.

fromSpokesman.com

Marketing

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

A significant number of holiday shoppers plan to incur debt this season due to increased spending spurred by social media influence.

fromTampa Bay Times

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Social media significantly influences holiday spending, with many Americans planning to spend more and some going into debt.

fromSpokesman.com

Marketing

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

A significant number of holiday shoppers plan to incur debt this season due to increased spending spurred by social media influence.

more#holiday-shopping

Marketing tech

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

Direct-sold ads and video advertising are key revenue sources for publishers as they head into 2025.

fromModern Retail

6 months ago

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

6 months ago

Marketing Briefing: Why marketers are all about 'nontraditional formats' now

Marketers are increasingly adopting nontraditional advertising formats to engage with consumers amid budget constraints.

fromRAIN News

Music

RAIN Notes: September 27

Digital audio has overtaken traditional formats, representing a marked shift in advertising spending priorities.

Nielsen's proposed changes to listening calculations could dramatically impact radio ratings and audience measurements.

Marketing

Digiday+ Research: Pinterest surpasses X when it comes to brands' usage of UGC-focused social platforms

Pinterest has overtaken X for brand usage and ad spend among marketers this year, indicating a shift in social media strategy.