#advertising-trends

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fromExchangewire
1 week ago

DoubleVerify's 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends - ExchangeWire.com

Global media quality has improved, with declines in brand violation rates and fraud, although attention varies by region and format.
fromDigiday
1 week ago

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

Creator economy faces challenges with budget cuts impacting multicultural creators and a shift towards micro influencers, emphasizing strategic survival.
#marketing
Marketing tech
fromDigiday
4 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
Marketing tech
fromDigiday
4 months ago

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.
more#marketing
#influencer-marketing
fromInc
2 weeks ago
E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

fromDigiday
3 months ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Marketing tech
fromEMARKETER
4 months ago

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
fromInc
2 weeks ago
E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

fromDigiday
3 months ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Marketing tech
fromEMARKETER
4 months ago

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
more#influencer-marketing
#digital-advertising
fromDigiday
2 weeks ago
Digital life

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

fromDigiday
2 months ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

Media industry
fromMarketing Dive
4 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
fromDigiday
2 weeks ago
Digital life

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

fromDigiday
2 months ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

Media industry
fromMarketing Dive
4 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
more#digital-advertising
fromSlate Magazine
2 weeks ago

My Facebook Algorithm Desperately Wants Me to Give My Baby Up for Adoption. I ... Don't Have a Baby.

Social media ads for adoption and egg donation emphasize the appealing lifestyle aspects of potential parents.
fromEMARKETER
1 month ago

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.
#retail-media
fromExchangewire
2 months ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
3 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Media industry
fromWWD
5 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromExchangewire
2 months ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
3 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Media industry
fromWWD
5 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
more#retail-media
#google-ads
more#google-ads
Marketing tech
fromDigiday
1 month ago

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

Interactive videos enhance engagement by transforming viewers into participants, critical in an attention-saturated market.
#wpp
fromExchangewire
1 month ago
Media industry

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Media industry
fromDigiday
1 month ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
fromExchangewire
1 month ago
Media industry

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Media industry
fromDigiday
1 month ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
more#wpp
fromDigiday
1 month ago

Media Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market move

The NFL has become a mainstream asset in the upfront marketplace, impacting media buying dynamics significantly.
fromExchangewire
1 month ago

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.
Marketing tech
fromThe Drum
2 months ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
fromModern Retail
2 months ago

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising continues to grow, with marketers increasingly turning to email display ads as a preferred choice over traditional programmatic display ads.
fromScripps News
2 months ago

Tariffs as a marketing strategy? Here's how companies are framing the import tax

Companies from automakers to underwear brands are making the import tax a part of their sales pitch. A sense of urgency isn't the only way companies are framing the price hikes.
US politics
fromEntrepreneur
2 months ago

Fix This First to Make Every Ad Dollar Count | Entrepreneur

Driving traffic and capturing conversions are important marketing goals, but they can only succeed if what you're selling meets or exceeds expectations.
Marketing tech
Social media marketing
fromForbes
2 months ago

Tips For Targeting Older Consumers Via Influencer Marketing

Many companies overlook older consumers despite their significant market presence and spending power, leading to ineffective marketing strategies.
Media industry
fromDigiday
2 months ago

What's in and out in this year's TV and streaming ad upfront market

The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.
Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.
fromAol
3 months ago

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Snap's revenue increased by 14% year-over-year to $1.36 billion in Q1 2025, surpassing Wall Street estimates despite a looming headwind for Q2 guidance.
Marketing tech
Media industry
fromThe Drum
3 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
fromMashable India
3 months ago

Good News For Aspiring Influencers: Creator Jobs Grew 7x In Recent Years

The creator job market is rapidly expanding, with opportunities reaching 1.5 million by 2024.
Marketing tech
fromMarketing Dive
3 months ago

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.
Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.
Interoperability is crucial for marketing data in the evolving media landscape.
fromModern Retail
3 months ago

Faced with tariff spending fears, brands look to Amazon's search ads and DSP

Advertisers are shifting focus to performance channels like Amazon amidst economic uncertainty.
fromExchangewire
3 months ago

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.
Meta will train its AI on public content in the EU, aligning with privacy regulations.
Barb launches beta for overnight commercial ratings, improving measurement speed.
Media industry
fromDigiday
3 months ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
fromSocial Media Today
3 months ago

Canva Adds LinkedIn Video Creation Templates

LinkedIn enhances video ad creation with new templates and Canva integration.
Video content generates significantly higher engagement on LinkedIn.
fromArs Technica
4 months ago

Big brands are spending small sums on X to stay out of Musk's crosshairs

According to data from Emarketer, X's revenue will increase to $2.3 billion this year compared with $1.9 billion a year ago. However, global sales in 2022 were $4.1 billion.
Marketing tech
Marketing tech
fromEMARKETER
4 months ago

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.
Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
fromDigiday
4 months ago

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing aims to provide deeper analysis and exclusive insights into the evolving ad tech landscape.
fromFast Company
4 months ago

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.
Marketing tech
fromExchangewire
4 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.
Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.
Media industry
fromDigiday
4 months ago

Future of TV Briefing: How TV networks' streaming and linear ad businesses fared in Q4 2024

Fox is currently the outlier among TV networks, benefiting from political advertising and live events while streaming remains an emerging market.
Media industry
fromRAIN News
4 months ago

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.
Digital media revenue is expected to exceed traditional media revenue in 2025.
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
fromSfgate
4 months ago

Print Advertising: 5 Reasons It Prevails Over Digital

Believe it or not, print advertisements significantly impact converting prospects to customers. Nearly 80% of consumers act on directly printed mail advertisements compared to 45% of consumers who act on electronic advertisements.
Marketing tech
Marketing tech
fromThe Drum
5 months ago

Disney marketing director Angela Affinita on the art of brand storytelling in 2025

Storytelling is essential for brands to connect with audiences amid a complex media landscape.
fromEMARKETER
5 months ago
Marketing tech

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.
The lack of standardization in retail media networks presents major challenges for advertisers.
Marketing tech
fromDigiday
5 months ago

Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't

Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.
Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.
US news
fromwww.npr.org
5 months ago

The best (and worst) Super Bowl commercials... so far

Super Bowl ads in 2025 focus on reassurance and human connection amidst societal challenges.
Marketing
fromSocial Media Today
6 months ago

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.
fromDigiday
6 months ago

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.
Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.
Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.
Artificial intelligence
fromAdweek
6 months ago

These Three Technologies Are a Glimpse Into the Future of Advertising

The Consumer Electronics Show (CES) highlights the transformative role of agentic AI in consumer technology and advertising.
Miscellaneous
fromwww.theguardian.com
7 months ago

If popular culture is anything to go by, 2024 is the year we simply gave up | Kirsty Major

Current culture reflects a shift from structured self-improvement to a more chaotic and indulgent ethos, emphasizing messiness and personality.
#sports-marketing
Marketing
fromYahoo Finance
7 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
Marketing
fromCity AM
7 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Marketing
fromYahoo Finance
7 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.
Marketing
fromCity AM
7 months ago

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
more#sports-marketing
Marketing
fromEMARKETER
7 months ago

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.
CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.
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