The recent rollout of asset-level reporting in Google Ads for Performance Max campaigns is finally becoming visible to some users within their advertiser console. This new feature allows for the detailed tracking of cost and cost per conversion data, which was previously limited to performance indicators like Low/Good/Best ratings. Advertisers express excitement over these enhancements as they were anticipated for months prior to this rollout, allowing for better optimization and analysis of campaign performance.
Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns.
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