"In a recent survey, 59% of local advertisers reported dissatisfaction with their advertising spending, with many believing they overspend or underspend rather than allocating an appropriate amount."
"Tom Webster from Sounds Profitable will present findings from a large study on podcast advertising effectiveness, challenging existing assumptions about its performance compared to other channels."
A survey by Borrell Associates showed that 59% of local advertisers feel negatively about their advertising expenditures. Among them, 14% believe they overspend, while 30% think they underspend. Only 41% feel they invest an appropriate amount. Additionally, Tom Webster from Sounds Profitable will present findings from a major study on podcast advertising effectiveness, which aims to challenge traditional views on how audiences react to podcast ads versus other advertising channels.
Read at RAIN News
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