Smart TVs employ automatic content recognition (ACR), a surveillance technology that collects data on viewing habits and transmits it to databases for targeted advertising. Estimated advertiser spending on smart TV ads reached $18.6 billion in 2022, indicating a growing market. ACR functions by capturing images and cross-referencing them with media databases to identify content watched, revealing the connection between viewers' preferences and personal information. This tracking aids marketers in creating personalized ad placements, though it raises concerns regarding the potential exploitation of sensitive data.
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database.
ACR can capture and identify up to 7,200 images per hour, or approximately two images every second, offering money-making insights for marketers and content distributors.
Understanding viewers’ habits helps marketers make decisions on content recommendations and personalized advertising placements, but poses risks for exploitation of sensitive information.
Advertisers spent an estimated $18.6 billion on smart TV ads in 2022, with the numbers expected to increase as tracking technology evolves.
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