You should disable ACR on your TV right now - here's how and why
Smart TVs use automatic content recognition to continuously track viewing, link it to personal data, and enable highly targeted advertising worth billions.
Who's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era
Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
13 ways your smart tv may be tracking you and what you can do about It
Over 80% of U.S. households own internet-connected televisions that track viewing habits, voice commands, and app usage, converting entertainment devices into behavioral tracking tools for advertising and analytics networks.
Texas is suing all of the big TV makers for spying on what you watch
Five major TV manufacturers are accused of using Automatic Content Recognition in smart TVs to collect private audio/video and viewing data for targeted advertising.