"These kinds of events are not just about networking-they're about creating a shared space where ideas can succeed and long-term collaborations can take root."
Privacy-safe collaboration between brands and publishers is both possible and effective, as demonstrated by Hachette Livre's recent audience activations with data clean rooms.
The tie-up with Amazon DSP lets advertisers leverage insights from both companies to refine their ad campaigns, including specialized campaigns that match Disney's audience data with browsing, streaming, and purchase insights from Amazon Ads.
LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
"We really are just trying to enable our customers who are going to sustainably be working with us in the future," said Kaplan during an onstage interview.
"United's global reach perfectly complements JetBlue's East Coast leisure network, and significantly expands the options and benefits for TrueBlue members, no matter where in the world they are traveling," JetBlue CEO Joanna Geraghty said.
Three years ago, Stellantis and Amazon aimed to create advanced in-car software by 2024 for new revenue through connected vehicles; however, their partnership is now winding down.
As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.
The event promised an immersive experience, including games, exclusive merch and menu items, and a chance to win $10,000. But some fans said the experience didn't deliver on those promises.