#tv-advertising tag

11 months ago

Marketing tech

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

2 weeks ago

Television

Future of TV Briefing: Inside the measurement issues roiling this year's upfront market

11 months ago

Marketing tech

Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? | AdExchanger

more#nielsen

3 weeks ago

Media Buying Briefing: The upfront isn't moving along for a few surprising reasons

There's so many different dynamics now, it's difficult to say that there is kind of one trend that's driving everything.

Television

1 month ago

Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership

Accurate measurement of out-of-home TV viewers is crucial for advertisers as it affects advertising costs and strategies.

fromwww.exchangewire.com

1 month ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.

Marketing tech

1 month ago

Madison and Wall's Brian Wieser warns: the U.S. ad market is up, but the cliff's still there

Coming into the first quarter things seemed like they would be softer [compared to the same time the previous year, and it turned out they came out very strong.

Media industry

fromExchangewire

2 months ago

LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

LightBoxTV partners with Circana to enhance TV advertising optimization using detailed consumer purchasing data.

fromExchangewire

2 months ago

LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

LightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.

Media industry

3 months ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

fromArs Technica

4 months ago

Cheap TVs' incessant advertising reaches troubling new lows

Divisive immigration ads in standby mode disrupt the escape that TV provides to viewers.

fromBusiness Insider

4 months ago

How Amazon's video ads chief is pitching Prime Video as he looks to fend off growing competition from Netflix and others

Amazon is focusing on improving ad performance and simplifying ad buying to increase market share in TV advertising.

7 months ago

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The main challenge with TV advertising is efficiency, not effectiveness.

Marketing

fromEMARKETER

7 months ago

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.

Brands can leverage ad market fluctuations to optimize spending across various platforms.

10 months ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.