E-CommercefromAdExchanger3 weeks agoRockerbox's Attribution Journey | AdExchangerRon Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
fromDigiday1 month agoOmnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing liveOmnicom is leveraging live sports advertising by partnering with Disney to create personalized, programmatic ad experiences during key moments.
Marketing techfromExchangewire2 months agoMarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global AdvertisersMarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
fromRAIN News3 months agoSAX: Spotify launches in-house programmatic ad creation, buying, measurementSpotify launches its proprietary programmatic ad exchange called SAX, enhancing advertising capabilities on its platform.
fromDigiday4 months agoMedia Buying Briefing: Overheard at Digiday's Media Buying SummitYou have to look at it holistically. It's not just about the immediate CPM or whatâs in front of us; consider the overall strategy and outcomes.Marketing tech