JCDecaux India announced a partnership with VIOOH to offer new programmatic advertising inventory at Kempegowda International Airport. This partnership enables programmatic access to exclusive advertising rights aimed at domestic and international passengers. Brands can reach high-value business travellers through premium digital displays, with programmatic access to 64 digital screens generating over 41 million monthly impressions. The airport experienced an 11.6% increase in passenger traffic, welcoming 41.88 million passengers, connecting over 110 destinations through 39 airlines. VIOOH enhances the advertising experience with its advanced technology.
The partnership unlocks programmatic access to exclusive advertising rights targeting both domestic and international passengers at Kempegowda International Airport Bengaluru, India's third busiest airport.
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million monthly impressions.
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